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With this method, we’ll show you how to set up email alerts directly from your Google Analytics dashboard .

This approach works for any website, which makes it a great option if you don’t use WordPress or

prefer to manage everything within GA4 . However, it does require more manual setup, which takes

more time and effort.

Before we get started, let’s take a look at the two types of GA4 insights you can use to track important

changes:

Automated insights – Google’s machine learning helps identify trends and changes you
don’t expect.
Personalized Insights – You set the conditions to track exactly what matters most to your business.

Now, l

et’s explain how to configure each of them!

Step 1. Create Google Analytics Insights

First, you must log in to your Google Analytics account .

Simply click the “Sign in to Analytics” button and enter your credentials.

From here, we go to the “Reports” tab.

Scroll down to the “Insights” section and click the “Create” button.

On the next screen, you’ll see alerts suggested by Google. These include unusual activity related to

daily events, users, views, and revenue.

Here, you can check the boxes you want. For example, we check all the boxes as follows:

Once done, click “Create Selected” to activate your suggested insights.

Step 2. Set up Google Analytics Custom Insights

If you scroll down the page, you’ll see vk database that Google Analytics allows you to create custom

alerts from scratch or use suggested insights.

If you want full control over what triggers an alert, click “Create new” in the “Start from scratch”

section. This allows you to define your own conditions based on the metrics that matter most to you.

Pro tip: You don’t have to choose between ersonalized and suggested insights. You can use both to

stay on top of key changes in your data!

Next, you will need to define your conditions:

The “Evaluation Frequency” can be hourly, daily, weekly, or monthly. This means how often Google Analytics will examine the data to see if it matches the conditions you set.
“Targeting” allows you to focus on a specific group of visitors for your alert.
The “metric” allows you to define the factors to be tracked. For example, you can focus on conversions, page views , and revenue.
The “Condition” dropdown is where you set a trigger for your alert. This can be an anomaly
(something that is higher or lower than normal) or a specific number for the metric you choose.

Once y

ou have defined your rules, you can name your alert.

This is the name that will appear in your email notifications, so make sure it is obvious and easy to

reference.

Then enter your email addresses to receive notifications.

Once everything is ready, don’t forget to click the “Create” button in the top right corner to save your

custom alert.

And that’s it, you’ve set up custom email alerts in Google Analytics!

Step 3. Manage Google Analytics Insights Alert get-custom-email

In this step, we’ll show you how to manage your custom Google Analytics Insights alerts. This will allow you to turn alerts on and off, edit them, and delete them.

To do this, navigate to Insights » View all insights on the “Reporting Snapshot” screen.

Once inside, you can click on the “Manage” button.

This will open a slide-out menu to see all of your custom alerts.

Here you can enable or disable email notifications as needed.

You can also click the three dots to edit or delete an alert.

And if you want to create more alerts, just use the “Create” button and repeat the process.

Get Custom Email Alerts in Google Analytics

Step 1. Create Google Analytics Insights

Step 2. Set up Google Analytics Custom Insights

Step 3. Manage Google Analytics Insights Alert get-custom-email

Further Reading: More Analytics and Tracking Guides get-custom-email

Step 1. Create Google Analytics Insights

Step 2. Set up Google Analytics Custom Insights

Step 3. Manage Google Analytics Insights Alert get-custom-email

Further Reading: More Analytics and Tracking Guides get-custom-email

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