How to Set Up Matomo Analytics in WordPress (The Easy Way)

If you want more control over your WordPress site’s analytics—and aren’t comfortable handing over your data to big tech companies—you might want to consider using Matomo.

Matomo is an advanced, privacy-focused analytics platform that provides the insights you need to grow your business while giving you full ownership of your data

It’s a great option if you’re concerned about car owner database data privacy regulations like GDPR or if you’re tired of sharing your visitors’ data with third parties. Plus, you can connect it to your

WordPress site with just a few clicks.

In this guide, we will show you how to easily set up Matomo Analytics on your WordPress website.

But before we start the tutorial, we’ll cover the basics so you know exactly what you’re getting into.

If you’re already confident in your decision to use Matomo analytics with WordPress, feel free to use

the links below to skip ahead:

Wha

t is Matomo Analytics?

Matomo is an open-source platform for activation emails is set up with even for tracking website

traffic, user behavior, and more. It’s similar to Google Analytics, but prioritizes the privacy of both

website owners and visitors.

How does he do it?

The answer is simple: with Matomo, you own all your data, whether it’s on your own server or in the

cloud, and you have full control.

So what can Matomo help you track?

Here are some of the most essential tracking features:

• Campaign Tracking – Track where your visitors came from using UTM tags, which are
• perfect for measuring ads, social media posts , and email campaigns.
• User ID Tracking – See how signed-in users move across devices and sessions, giving you a
• clearer view of their journey.
• Ecommerce Tracking – Monitor sales, cart behavior, and product views to optimize
• your WooCommerce or online store.
• Form Analytics – Find out where visitors struggle with forms so you can improve signups
• and conversions.
• Heatmaps and session recording – See where users click, scroll, and drop off with visual
• heatmaps and session replays.

Becaus

e Matomo lets you do all of this while also offering the added bonus of data protection, many people

are switching from other analytics solutions .

If you are one of those people and are thinking about switching from Google Analytics, read on to

learn the differences.

Matomo vs. Google Analytics how-to-set

When it comes to choosing between burkina faso business directory Matomo and Google Analytics, it

all comes down to which platform best suits your needs.

If keeping your data private is a top priority, then Matomo is the way to go. It’s an open-source platform that lets you host your data on your own servers, giving you complete control and helping

with privacy compliance.

On the other hand, Google Analytics stores your data on Google’s servers, which can be a concern if

you are concerned about data privacy.

In terms of analytics capabilities, both Matomo and Google Analytics offer a wide range of tools,

including real-time data and visitor tracking.

Matomo offers extras like heatmaps and session recordings , though they require a premium plan.

Google Analytics, on the other hand how-to-set

integrates seamlessly with other Google services like Google Ads, Google Search Console , and Google

Tag Manager. This can be very useful if you’re already using these services.

It’s also a better option for advanced analytics and reporting, including custom funnels and predictive

analytics. Plus, since Google Analytics is so popular, there’s a large user community and documentation in case you run into any issues.

In terms of cost, Google Analytics offers a free version that is packed with features. Meanwhile, its

premium version, Google Analytics 360, comes at a higher price.

Matomo offers flexibility with a free on-premises version and a paid cloud-hosted option, so you can choose what best fits your budget and hosting preferences.