To enable HubSpot to track analytics on your WordPress site, you’ll need to connect the services with a tracking code. Luckily, the free HubSpot All-In-One Marketing plugin automatically installs the tracking codes for you.
This means that once you set up your email marketing campaign , for example, HubSpot will automatically assign tracking codes. These codes help you monitor user interactions, email engagement, and conversion rates.
The first step here is to install and activate the HubSpot All-In-One Marketing plugin.
To do this, you’ll need to navigate to Plugins » Add New Plugin in your WordPress dashboard. You can then use the search feature to look for the HubSpot CRM plugin.
After that, just click on “Install Now” from the search result and then “Activate”.
For step-by-step instructions, see our guide on how to install a WordPress plugin .
Add tracking code manually install-and-activate
Unable to install the HubSpot plugin? This could be due to compatibility issues, plugin conflicts, or restrictions on your WordPress hosting .
If this happens to you, you will need to add the tracking code manually.
You need to go to “Settings” in your HubSpot dashboard. Just click on the gear icon in the menu bar.
Under “Account Managements”, you will need to find the “Tracking Code” option.
In the right-hand panel, click “Set up tracking by embedding code” to expand the section.
From there you can click the “Copy” button.
Now you can use this tracking code before the closing tag on every page of your website.
Alternatively, you can add the code to every page via the common footer file in your theme files. However, modifying theme files is not very easy for beginners – a small mistake can break your WordPress site.
That’s why we always recommend using the WPCode plugin , which is the best code snippet plugin on the market. It allows you to add custom code in WordPress without the risk of breaking your website.
We use WPCode on our partner sites to easily create and manage custom code snippets. If you’re interested in learning more, check out our in-depth WPCode review .
So, let’s install and activate the WPCode plugin . If you need help, you can read our guide on how to install a WordPress plugin .
Note: You can use the free version of WPCode to do this, but upgrading to WPCode Pro gives you access to full code history, the ability to program your code, and more!
Once activated, simply go to Code Snippets » Header & Footer . Then, you can paste your HubSpot tracking code into the “Footer” field.
Then click “Save Changes” to complete the process.
Step 2: Connect your HubSpot account to your WordPress website install-and-activate
After activating the HubSpot plugin, you’ll be prompted to connect it to your WordPress website .
If you’re new to HubSpot, you can choose to sign up using Google, Microsoft, or Apple. If you already have an account, simply enter your email address and click “Verify Email.”
In this tutorial, we’ll walk through the HubSpot sign-up and setup process.
On the HubSpot page in your WordPress dashboard, we’ll select the “Sign up with Google” option, for example.
You can choose to “Get Started” right away or click the “Learn More” button to access the tool’
Fortunately, HubSpot allows you to easily add team members by entering their email addresses.
Now, you can choose to complete all the steps, including taking courses on the HubSpot Academy. These courses will help you understand the benefits of installing the HubSpot WordPress plugin and explore practical use cases.
You can also purchase additional tools from the HubSpot App Marketplace to connect with your favorite tools like Google Ads, WooCommerce , and Constant Contact .
Now you’re ready to use HubSpot analytics to grow your WordPress site!
Step 3: Explore HubSpot Analytics Features install-and-activate
With HubSpot connected to WordPress, you can now track the performance of your marketing campaigns in your HubSpot dashboard. From automation to customer engagement, you’ll have all the insights you need to grow your business .
Now, we’ll show you what you can monitor and how to access these reports.
Typically, you can go to HubSpot » Reports to view any of these reports. This will open the HubSpot dashboard in a new tab for you.
From there, you can set up custom reports.
Just click the “Create Report” button at the top.
For example, HubSpot has a library of analytics reports you can select from, including:
- Page views and bounce rate
- Sessions and traffic sources
- Visitor engagement rates
Simply click to add the reports you want, and HubSpot will start collecting data from your WordPress site.
Pop-up Reports Dashboard install-and-activate
HubSpot lets you create custom pop-ups and slides that engage users at the perfect moment.
Here are some pop-up use cases for more inspiration:
Show a registration form to visitors before they leave your website.
Display discounts or limited-time offers to increase conversions.
Suggest relevant content or product recommendations based on behavior.
Use quick surveys to gain insights into user experience.
To track the performance of your popups, you can navigate to HubSpot » Reports in your WordPress dashboard.
This will redirect you to your HubSpot account.
From there you can go to Reporting » Dashboards .
Then simply click on the dropdown menu to expand it and choose the “Marketing Channel Performance” analysis.
And that’s it! You’ll find the section dedicated to tracking form submissions:
Live Chat Reporting Dashboard install-and-activate
Live chat is a great way to connect crypto currency database your website visitors with your team in real time. When you set it up in HubSpot, a chat widget will appear on your website. It allows visitors to click to start a conversation with someone on your team.
In addition to greeting visitors and offering assistance, here are some other live chat use cases for inspiration:
- Set up a live chat on your sales page that connects visitors directly to your team.
- Use live chat on your landing pages to engage potential leads and provide personalized assistance .
- Add a live chat to your pricing page to answer any questions visitors may have about pricing or features before making a decision.
- Offer another live chat option in your knowledge base articles to help with support questions.
You can track your live chat performance by going to HubSpot’s Reports in your WordPress dashboard.
You will be redirected to your HubSpot account in a new tab.
The next step is to click on “Reporting” and then again on “Dashboards”.
Click on the “Chat Overview” option from the drop-down list.
Here you can track key metrics to analyze chat performance and team efficiency:
- Chat conversation totals by rep – See how many chat conversations each team member has managed.
- Chat Conversation Totals by URL – Identify which landing pages generate the most chat interactions.
- Average chat conversation first response time per rep – Track how quickly each team member responds to incoming chat messages.
- Average Chat Conversation Close Time Per Rep – Measure the time it takes each team member to resolve a chat conversation.
- Chat conversation closing totals by rep – See the total number of chat conversations successfully closed by each team member.
Email Overview Dashboard install-and-activate
HubSpot’s email marketing tool allows 12 innovative strategies to boost your online presence! you to create and send different types of emails to your audience.
For example, you can:
- Send unique campaigns to specific groups of contacts, perfect for ads or promotions.
- Set up automated emails when contacts take certain actions, such as filling out a form.
- Keep subscribers engaged by automatically sending them new blog posts.
To see how your email newsletter is performing , you can go to HubSpot’s Reports in your WordPress dashboard.
This will open your HubSpot account in a new tab.
From there you can navigate to Reporting » Dashboard
Then click on “Email Overview” from the drop-down list.
Once in, you can track key metrics to measure team performance and response times:
- Email conversation totals by rep – See the number of email conversations handled by each team member or customer service rep .
- Average first email response per rep – Track how quickly each rep responds to incoming emails.
- Total Emails Closed by Rep – See the total number of email conversations successfully resolved by each rep.
- Average email closing time per rep – Measure the time it takes each rep to close an email conversation.
Ecommerce Analytics Dashboard install-and-activate
HubSpot’s Commerce Hub burkina faso business directory makes it easy to collect payments and track revenue. Whether you’re selling one-off products, subscriptions, or even on a free HubSpot plan, you can:
Use payment links to collect one-time or recurring payments .
Track payments in your CRM, as well as contacts and deals.
Create branded quotes or invoice customers .
To access commerce analytics, you can first navigate to HubSpot » Reports in your WordPress dashboard.
This will open your HubSpot account in a new tab.
From here, we will click on “Commerce”.
Then you can select the “Overview” menu.
In the “Commerce Overview” analysis section, you will find:
- Total Payment Volume by Month – View the amount of revenue you collected each month to identify trends and seasonality in sales.
- Paying Customers Per Month – Track the number of unique customers who make purchases each month to assess customer loyalty and acquisition .
- Total Payment Volume by Quarter – Get a broader view of your sales performance over three-month periods.
- Total Payment Volume by Year – Analyze annual revenue to assess long-term growth and make informed business decisions.
