The results were not long in coming: in six months, the turnover rate decreased, the percentage of accepted offers increased by 80%, and the level of staff loyalty increased significantly. This clearly shows how the internal image of the company directly affects business results.
External image – what do clients and partners say about the company
Even the highest quality products and services will External image – what do not save a business if its reputation is at risk. A company’s image in the market is formed not only through marketing strategies, but also through honest customer reviews, partnerships, and public relations.
Key factors of external image
- Staff. Employees are the best brand ambassadors. If working conditions, corporate culture and attitude towards staff meet expectations, employees will convey positive experience and build trust in the company.
- Partners and business reputation. Reliability and financial stability play a decisive role in choosing partners, investors and government agencies.
- Media and digital platforms. Publications in the media, work with journalists, PR strategies in social networks shape the public perception of the company. It is important not only to create newsworthy events, but also to maintain a positive information background.
- Authorities. Interaction with government agencies, whatsapp number list tax authorities, sanitary and environmental supervisory authorities affects the perception of the company. Trust from the authorities is a reputational asset that simplifies operational activities.
- Corporate style and visual identity. Logo, corporate colors, office design style, websites and packaging – all of this affects the company’s recognition.
- Social responsibility. Charity events, sustainable the advancement of online banking platforms External image – what do development and support of public initiatives form the image of a socially responsible business.
- Product and service quality. High standards, attention to customers and work with feedback are the basis for consumer trust.
Comprehensive work with these aspects allows the company not only to strengthen its position in the market, but also to build long-term relationships with clients, partners and society.
How it works in practice
One of our clients, a private medical center, faced burkina faso business directory a decline in patient trust. Negative reviews were piling up online, 60% of which remained unanswered, External image – what doand patients were increasingly choosing competitors. We conducted an audit and identified three key problems: ignoring online reputation, lack of a feedback collection system, and a slow response to complaints.
To remedy the situation, we proposed:
- Implement feedback monitoring via BR-Analytics.
- Develop a procedure for responding to complaints with a response within 30 minutes.
