BNPL shopping Building trust demands transparency. Check to see what shoppers experience with a particular BNPL provider: Are too many steps that could add friction at checkout? How easy is it to understand the payment schedule and terms? Make sure there are no gotchas in the .
Finally, consider how a partnership with a particular BNPL provider can reflect on your business. If a shopper has a bad experience with a BNPL provider you’re working with, it may tarnish their opinion of your brand. That’s why it’s important to research a provider’s policies on hidden fees, interest payments, and late fees. Also look into the provider’s NPS score, which can be a good indicator of trust and loyalty among its customers. The fewer surprises, the better.
A Final Word: Not All BNPL Options
With the booming popularity of BNPL payment plans in a post-pandemic world, brands need to ask themselves, not if adopting one is the right choice, but which one(s).
Shoppers will continue to feverishly break their purchases down into smaller, more affordable payments this Q4 and beyond. As such, brands need to break their BNPL strategy down into basic considerations above.
Remember, BNPL providers are a dime a dozen these days, but they’re not all treated equal. Take the time to really understand their products, then align them with your business needs and your customer wants.
Only then will your brand truly realize the BNPL anguilla email list 7582 contact leads payoff.
About Affirm
Affirm’s mission is to deliver honest financial products that improve lives. By building a new kind of payment network — one based on trust, transparency and putting people medical internet marketing channels, first — we empower millions of consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth. Unlike credit cards and other pay-over-time options, we show consumers exactly what they will pay up front, never increase that amount, and never charge any be numbers late or hidden fees. Follow Affirm on social media: LinkedIn | Instagram | Facebook | Twitter.
