Which is logical: last year, 2024, Chinese entrepreneurs invested more than 2.2 billion rubles in promotion through VK. Chinese language has appeared in the VK Advertising account.
Moreover, when creating an advertisement, foreign users will only need to indicate the USP in Chinese so that generative AI can translate it into Russian. Chinese language has appeared in the VK Advertising account .
It is not surprising that the most night clubs and bars email list popular categories among advertisers were games, leisure and entertainment, and e-commerce:
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Interest in Asian film industry continues unabated
According to KION analysts, interest in Asian cinema shows no sign of abating. Moreover, the zoomers, who were the first to fall under the influence of dramas, have now been joined by older generations.
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Thus, 72% of respondents gave preference to Asian culture, 38% of whom specified that they value its uniqueness and exoticism, 22% – its deep meaning and philosophy, 14% – its beauty and aesthetics.
The most popular direction was email copywriting: 19 proven formulas to use for your next marketing campaign cinema – 30% of respondents chose it, in second place was Asian cuisine (17%), and in third place was music with 6%.
Russians learn about Asian culture primarily from the media and thematic social networks, as indicated by more than 75% of respondents.
Most importantly, 35% of survey participants believe that it influences our culture and all its spheres, and 66% claim that they would be interest in watching a domestic series with anime elements.
Why Russian viewers like Asian advertising
Colleagues from SberMarketing have revealed the secret of the success of Asian commercials: it’s all about the skillful use of cultural code, non-trivial presentation of material, clarity of messages and a truly creative approach to production even with small budgets.
And also the ability to surprise, even when it seems that you already know what you will see next.
All the details are here.
Get inspire and don’t let your creativity become trash!
DeepSeek: Everything You Need to Know About Chinese AI
You can’t discuss the impact of Asian digital trends without mentioning DeepSeek.
