Merchants are Tip 4: Delight Your Subscribers to Stand Out
programs at an astonishing rate. One repercussion of this is that brands must work harder to differentiate themselves from their competitor’s programs.
You can make your program stand out by delivering a delightful customer experience at every touchpoint.
“The differentiation really Merchants are
isn’t in the tactics,” Rachel said. “What’s different is what the customer gets at the end.”
She said to stand out merchants ne to consider the entire customer journey and every interaction they have with your brand.
“That’s why boxing is really important,” Rachel said. “That’s why what’s inside the box is really important.”
Both Rachel and Chelsea emphasiz! That brands should think of their subscription. Program as a “membership” experience. You want to make the experience easy, fun, and exciting. For example! You can provide access to digital! Content and include gifts with purchase.
Tip 5: Give Subscribers Flexibility
The primary reason subscribers cancel their orders is overstock. To keep subscribers from saying goodbye, offer them more flexibility, including the ability to pause or skip orders and swap products.
“One thing that I always remind our clients when we are going through the on’t want that final goodbye to their subscription to feel like it was stale.”
For more subscription insights, watch our on-demand webinar with Chelsea & Rachel Co.
Special thanks to our friends at bhutan email list 41051 contact leads OrderGroove for their insights on this topic.
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