Affects Facebook Average Weekly Ecommerce Revenue
Revenue 2020–21: $146,291
Revenue 2021–22: $163,913
Revenue YoY %-change: +12.05%
iOS 14.5 Effect on Average Weekly Ecommerce Revenue
Pre-iOS Revenue
(Feb.–Apr. 2021): $138,953
Post-iOS Revenue (July–Sept. 2021): $145,445
Pre vs Post Revenue %-change: +4.67%
Average Ecommerce Revenue 12-Month Rolling YoY
Immiate Context: Monthly
Comparing daily averages for the last four weeks year-over-year (YoY) …
Facebook Spend: +0.18%
Facebook CPM: -12.34%
Facebook Revenue: +3.65%
Facebook Conversion Rate: +3.87%
Facebook ROAS: +4.02%
Google CPC: -10.94%
Google ROAS: -25.06%
Marketing Efficiency Rating: +1.78%
Total Ecommerce Revenue: +3.41%
Average Order Value: +0.39%
Summary of iOS 14, Privacy Updates & Facebook
As of early May, Apple users on all mobile devices are receiving the App Tracking Transparency (ATT) Prompt — giving them the choice to opt-in or opt-out of data tracking.
Apple iOS 14 ATT Prompt: facebook ad tracking
Before this update, the Pixel could directly connect Facebook users’ app-to-onsite activity — in other words, actions on Facebook burkina faso email list 117565 contact leads with actions on a business’s website.
Now, Facebook’s data, attribution, and tracking will be severely limit.
Data
Then: Facebook could connect users’ in-app ad views (impressions) to off-app activity — like visits, add-to-carts, purchases, etc.
Now: iOS 14.5 users will be opt out by default from Facebook’s ability to connect, report, and optimize that activity
How iOS14 Affects Facebook Data
How iOS14
Attribution
Then: Facebook’s window was set to 28-d install wordpress on your web hosting click + 1-d view; purchases and ROAS were record backwards to day-of impression
Now: Limit to 7-d click + 1-d view; purchases be numbers and ROAS are record on the day-of conversion; goodbye, delay attribution
