You’ll be rirect to your Apps page inside Shopify; click “Add sales channel”Setting up Facebook Conversion API (CAPI) for attribution: Add sales channel
Connect Facebook CAPI from within the Facebook Sales Channel by clicking “Continue setup” under Facebook MarketingWalkthrough of setting up Facebook
CAPI on shopify Step 3
Connect your personal Facebook account or the account of someone with Admin permissions to your Facebook Ads Manager and PageSetup Facebook marketing CAPI on Shopify
Follow the Facebook prompts until. A green checkmark appears next to Facebook account! ✅Facebook ads Conversion API setup step 5
Facebook Conversion tracking API setup step 5
Facebook Conversion API setup step 5
Through the remaining drop-downs, connect your …
Business Manager accountBusiness Manager account
Ad accountAd account
Under Data sharing, choose the “Maximum” option which includes Conversions API (CAPI). Select the Facebook Pixel that matches the account you’re using. Note: be sure to match the name and ID number.Choose data sharing that includes Facebook’s conversion API and select the Facebook Pixel to track ad conversions
Click “Accept” and “Finish setup”Step 10: Click accept and finish setup
Validate your setup by …
Option one: running a test within Facebook’s Data Sources > Test Events > Test Server Events.
Run a test event to validate successful central african republic email list 14147 contact leads Facebook attribution tracking through the
Conversion API
Option two: monitoring Purchase activity within the Overview.
Test your Facebook conversion tracking
There are no negative effects to adding the Shopify Conversions API. It will be dup (de-duplicat) with your regular pixel events and not cause any over reporting. It will simply provide a “lift” in purchase events . That we wouldn’t normally see because of ad blockers.
4. Establish Your Own Historical Attribution Benchmark
Already, the ecommerce world was preparing for the end of Facebook’s 28-day attribution window. iOS 14 has press home the ne to collect, store, and evaluate existing data all the more.
To understand the historical impact of your ads, you’ll ne to use a program like Supermetics to import 1-day, 7-day, and 28-day how to create a wding website with wordpress (step by step) campaign performance into a Google Sheet. Note: This will only apply to pre-iOS- be numbers 14 time periods and you can no longer access that data directly through
