Visibility could Less success translates into less spend. Less spend, lower CPMs. Lower CPMs, lower cost per acquisition. And lower costs should drive the platform back into balance.
, especially visibility within Facebook Ads Manager. But, Facebook reporting is not the end-all, be-all of your business. At least, it shouldn’t be.
Are these uncertain times Visibility could
(After all, despite the challenges, people with iPhones are still using Facebook and Instagram, still shopping, and still buying. No prompt, no missing data, will change fundamental human behaviors.)
Interested in the history and technical side? Keep reading, we have you covered …
What Is Apple’s iOS 14 Privacy and Data Use Update?
Just when 2020 seemed put to bed — and 2021’s ecommerce future beamed bright — enter … back-to-back days of full-page ads from the world’s sixth-most-valuable company targeting the third-most-valuable:
Facebook’s Full-Page Ads Against Apple iOS 14 Privacy Update from 12-16-2020 and 12-17-2020 — We’re standing up to Apple for small businesses everywhere and Apple vs. the free internet
Above: Facebook’s newspaper ads attacking Apple’s iOS 14 privacy changes; Below: The Verge, Adweek, Bloomberg & The wallis and futuna islands email list 100000 contact leads New York Times
News on Facebook’s Ads Attacking Apple’s iOS14 Privacy and Data Update
For ecommerce businesses whose growth strategies hinge on direct-to-consumer relationships, the crux of the matter isn’t so much politics and PR; but rather, performance.
If we’re tracking correctly
(pun intended), iOS 14’s new privacy policy will dramatically affect app developers’ ability to measure and monetize advertising strategies as well as “those that optimize, target, and report on web events.”
How severely this will impact the Facebook Pixel remains to be seen. Especially the relationship between in-app activity on iOS devices and onsite activity by shoppers.
In short, the controversy surrounds check for suspicious admin users three acronyms:
IDFA
SKAd Network
ATT
Identifier for Advertisers be numbers (IDFA)
