Today everything is fast-paced and digitally-driven. Convenience and instant gratification drive modern consumption. Humanity in marketing is becoming increasingly scarce which, in turn, makes it more appealing to audiences.
Human voices and human faces are powerful tools in modern marketing. That’s why social media influencers wield so much power. They drive a deeper connection between brands, their products, and the real people who use and shop with them.
Your brand story works
in the same way. It connects with the audience, pulls at their heartstrings, and makes you unforgettable.
What’s more, with a powerful, compelling brand story, you’re not just building a customer base, you’re building a tribe. A group of loyal brand advocates who will take every opportunity to recommend and brag about your brand experiences.
Christmas ads 2021 John Lewis & Partners
Predictable I know, but I had to start with John Lewis & Partners. Years of outstanding storytelling combined with beautiful music demands it so.
This year I excitedly waited for the big reveal. Were we going to get another lovable character like Monty the Penguin, Buster the chad email list 473553 contact leads Boxer, or Excitable Edgar (my favorite by far)?
Unfortunately,
not. This year’s ad felt a bit lackluster, to be honest.
Usually, John Lewis & Partners is a st how to stop wordpress from redirecting to spam sites (quick fix) rong performer, intrinsically linking their products with the spirit of Christmas, kindness, giving to others, and connecting with people. But this ad doesn’t seem to be ticking all the boxes.
Yes, it’s about friendship, connection, and be numbers acceptance but looking at the ad subjectively, as if
