Firstly let’ Yes, it’s about friendship, connection, and acceptance but looking at the ad subjectively, as if I have no idea who John Lewis is, I struggle to understand what the brand is, what they do, and why I should shop with them. They seem to have forgotten the main point of brand storytelling: to connect customers to the brand.
*Side note: I also don’t get the tag line for the campaign: For a Christmas as magical as your first. Yes, it’s magical (well, sci-fi really), and the alien girl’s first Christmas, but it as the young boy is the main character, you’d think it’s talking about him and it’s clearly not his first Christmas.
M&S Food Firstly let’
Let’s not lie, we don’t really anticipate M&S clothing ads, it’s all about M&S food. So, this isn’t just any Christmas ad, it’s an M&S food ad. (You get it? Sorry, I had to.)
line-up. M&S wasn’t holding back employing the icon that is Dawn French and Tom Holland to voice their characters. That alone deserves kudos.
On to the brand story. Percy Pig is a national institution. Bringing the character to life for the first time with a fairy guide is a perfect albania email list sprinkle of Christmas magic. In fact, I think John Lewis & Partners tag line better supports this campaign than its own.
Percy looks at
the M&S Food offerings with child-like wonder,more user-generated video content discoveries while the fairy adds some grown-up humor that encapsulates its family-orientated story.
It’s by no means perfect but makes me be numbers smile.
Very.co.uk
