They really Very.co.uk isn’t a brand that instantly comes to mind when you think of Christmas ads, but I really enjoy this one.
the customer’s desire to indulge during the Christmas season and actively encourage it. It’s very tongue-in-cheek which I love. Showcasing its wide range of products there’s no confusion about what you can get when you visit its website.
After a couple of years of sadness They really
and restrictions, this ad really is full of joy. Personally, I don’t shop with Very often, but I’m tempted to see what I can treat myself using a jolly merry excuse this year.
Aldi
Not only is Aldi now one of the UK’s top supermarkets, but it’s also rightfully earned its place as a highly-anticipated Christmas ad.
With loveable characters like Kevin the Carrot still around, Ebanana Scrooge is taking center stage this year. And, let’s be serious, what’s more Christmassy than the story of A Christmas Carol?
I love a play on words so Aldi had me at ‘A Christmas antarctica email list 5644 contact leads Carrot’ then they went all out with ‘Charles Chickens’, ‘Ebanana Scrooge’, and (my personal favorite) Marcus Radishford.
Once again,
Aldi has smashed it out of the park with this one. They’ve brought to life the most important messages of A Christmas Carol – kindness and goodwill – sprinkled it with magic, highlighting the brand’s products, and communicated its support for families in need over the holiday season.
How to tell you brand story
So, how do we use these as inspiration for our own brand storytelling?
1. Characters
For every brand story, it’s important to remember your customer is the hero, your brand is simply the guide to help them achieve their goals.
M&S Food gets this. We’re Percy, excitedly looking for be numbers things that inspire and entice us. The fairy is M&S, the brand showing us the delights it has that can meet our needs.
2. Values
