Studies have shown that people on the Internet simply don’t take the time to finish reading all of the content on any given webpage. If they want to take time reading something, they’ll instead curl up with a good book that they can hold in their hands. Therefore, the Internet is not a place where your copy should romania phone number librarybe long and extensive because people are simply fond of just skimming or scanning the text on a page.
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That means that your buyers want to read “skimmable” text instead of text that’s all chunked together into massive paragraphs. So how do you make your site copy easier to scan from the standpoint of your buyers? Simply try these surefire tips:
Make longer paragraphs shorte
Rely on the use of bulleted or numbered lists
Break up your copy with relev ropriate images
Bold significant sentences, facts and benefits for your buyers
Use simple and effective contrast on your site to ensure easier reading, such as black copy on india number list a white background
Keep your pages minimalistic by taking away unnecessary elements
Buyers Are Always Susceptible to Persuasion
Perhaps no other figure in the psycholo arketing has analyzed and explained the science of we highlight each month persuasion any more than Dr. R ialdini. His book, Influence: The Psychology of Persuasion, is decades old, but it’s still hailed today as one of the greatest marketing-meets-psychology tomes ever written.
