Google is a global company, which means that people come to your site to search for information in different languages. If your site is only in English, it will provide English-language SEO benefits, which means you may be missing out on opportunities if your customers are searching for you in other languages.
A multilingual site will help you attract these users and get SEO rankings in different languages, not just English. This means that Google will start showing your content in other languages as soon as you publish it.
Social actions
Users are more likely to share content in their native language. This gives you greater visibility without having to pay for advertising. This increases your brand awareness and ROI on each sale, since you don’t have to pay to acquire customers.
Steps to Create a Multilingual WordPress Website
Armed with information about multilingual job function email list sites and how they work, you can begin creating a WordPress site in different languages for maximum customer convenience.
1. Choose your primary language and set up your WordPress site
You need a single-language site to be the starting point for creating a multilingual site. Once you have the content and design set up the way you want, you are ready to translate it into different languages.
Ideally, this should start with a solid foundation in the form of a custom website theme that provides speed and responsiveness. Otherwise, look for a premium WordPress theme that provides SEO value and ease of use.
The design you choose will be applied to different versions in other languages that you choose, so do not skip this important step and do it slowly before the translation stage.
Bring your content to a state where you feel it is fully ready and needs minimal changes. The more changes you make after translation, the more work you will have to do.
2. Use a multilingual plugin to help with translation
Once you have the basics of a single-language site in place, you’re ready to make it multilingual. Install a plugin like TranslatePress to help you manage different versions of your site.
Select the languages you want to translate your site into. Most plugins require a paid subscription to translate into more than one language, so choose your options carefully.
Most plugins can then edit the various translations to make the site sound as natural as possible to a native speaker. This is where a professional translator comes in to help sort out the nuances and context so the content sounds easy to understand.
If you cannot afford professional translation for all languages, you can leave some languages with auto-translation.
3. Setting up the language switcher
Translation plugins come with options for the language switcher. You can add handy features like a country flag to help users identify the desired uae b2b list language without having to read. You can also choose where and how to display the language switcher so it fits well with your site’s design.
4. Translation of metadata
To take advantage of the SEO benefits of a multilingual site, you need to translate the metadata as well. Depending on the plugin you choose for your site, it may do this automatically. Just make sure the metadata is translated for the different versions of the site before you mark the project as complete.
Creating customer-focused, multilingual websites
New Light Digital has helped many waiting room with agenda, social multilingual companies meet their customers’ needs with websites written in their native language. Schedule a free consultation to get a website strategy that includes everything from development to multilingual translation.
