Pay-per-click ads can serve many purposes to help you reach your target audience and achieve your goals. Here are some of the goals that can be achieved with these ads.
- Brand Awareness: While you may not see a ton of sales from your first interactions through PPC, you can gain a lot of brand awareness to gradually gain market share. This is especially helpful for new businesses.
- Introducing a new product: Announce your new product using PPC advertising. Social media is especially well suited for this as you can increase organic reach and raise awareness of your new offering.
- Lead Generation Campaigns: Generate leads using PPC ads to keep your funnel full on a regular basis or to benefit from a specific campaign, such as a special offer.
- Market expansion: When entering new markets, PPC can help you test messages and understand what resonates best with your customers.
- Events: Get more exposure for your events with PPC advertising. Get maximum ROI from your events by filling the room.
What is display advertising?
Display advertising involves images, videos, or gifs on a network of websites or apps. You don’t have to partner with or sign agreements with each individual site to start advertising. Typically, you get access to these sites from a major advertising partner, like Google.
Many display ads are still priced on a cost-per-click basis, giving you the opportunity to build a bidding strategy and set a budget.
As with PPC, you can use these ads to retarget customers who have visited your site. Retailers often use these ads to remind a user about their phone number list abandoned cart or about an item they were looking at while browsing.
You can choose from a variety of formats, including:
- Banner advertising
- Interstitial Ads
- Rich Media
- Video advertising
Benefits of Display Advertising
Display advertising offers advertisers many benefits. Here’s an overview of what a strong display advertising strategy can offer your business.
1. Various formats
You never know which ad format will resonate best with your target audience. The best way to find out is to experiment with different ad formats. This variety offers a visual element that many PPC ads lack and helps you grab your audience’s attention in a new way.
2. Achieve
Gain access to millions of websites covering a uae b2b list wide range of interests, and reach customers where they naturally browse the web. This gives you complete control over how you target your potential customers and their interests. This makes it easy to reach thousands of people and audience segments from one central advertising platform.
3. Deep audience targeting
Get the most accurate information about your what does facebook watch mean for your marketing strategy? target audience and their interests with deep audience targeting available on ad display networks. You can choose your audience based on demographics, geography, interests, and more.
4. Measurable results
Display ad metrics provide real-time insights into your ad performance so you can regularly optimize your ads and report on results. See detailed information about how your ads are performing and take action.
Examples of display advertising use
Let’s look at the main use cases for display advertising compared to PPC.
- Reach customers before they even know they’re searching for your products or services: When you advertise on search networks, potential customers need to know they’re searching for your products or services. This means they need to know they have a problem and need a solution, which puts them lower in the funnel than those you might reach with display ads while they’re casually browsing other sites.
- Show how your product works with visuals: The visual aspect of display advertising makes it useful for demonstrating how a product works or reminding a customer of the products they were viewing when they came to your site.
- Supporting a Long Sales Cycle: Companies with a long sales cycle often have to use various types of cross-channel and omni-channel marketing to attract customers. This is because a potential buyer is not ready to make a purchase after one interaction. Retargeting ads will help you stay top of mind, even though it may take months for the customer to decide on the best product for them.
- For niche markets: Super-specific target markets and niches can be more difficult to reach. Display advertising helps advertisers reach these interest-based audiences to effectively influence them.
Building a Paid Advertising Strategy
Ultimately, the right paid advertising strategy depends on the specific business. Deciding whether PPC or display advertising is right for your business depends on your goals. Partner with New Light Digital to get the most out of your paid advertising strategy. Schedule a free consultation today.
