In this article. I will focus on Google’s EEAT concept and add the terms “ attention ” and “ transparency .” These additional elements are often overlooked. yet are essential to demonstrating trustworthiness.
Transparency – highlights who is behind the content or business.
Attention – reflects recognition or impact in a specific area.
Putting Google aside for a moment. what is the cornerstone of business success? Trust. Customers gravitate most to brands they trust.
Google is focused on guiding its users to trustworthy companies. Expertise. Authority. Experience. and Trustworthiness (EEAT) make a great whole. but trustworthiness requires transparency and attention .
So how can attention and transparency help build your brand’s credibility in the eyes of both consumers and Google?
EEAT is a fancy acronym for credibility
In today’s world. measuring credibility is very difficult. Everything is so great. so perfect! And on the vast and super chaotic Internet. it’s even harder.
Google has been using links phone number list for the past 25 years. It used to seem like a super smart method. but now they don’t rely on them as much. There’s no longer a competition for the credibility of websites using links as arbiter. But links are still a signal of popularity!
Modern SEO must focus on a combined “human trustworthiness” ranking. ranking the website owner. the content creator. and the content itself.
Website owners and content creators are people or companies. People instinctively understand content. but Google needs to take it a step further.
Without understanding the EEAT entity. it means nothing.
If Google can’t recognize the named entity (i.e.. the website owner or content creator). it can’t effectively use EEAT signals. Without this The list will now unify metrics with YouTube for video ads your efforts to build EEAT will be in vain because it won’t resonate with Google’s algorithms.
In modern SEO. establishing your identity in the Google Knowledge Graph is essential for any EEAT strategy to have a real impact on online.
View rendered HTML using the search console
Google Support provides instructions on how to view rendered HTML in Search Console:
“Check the URL by either entering the URL directly into the URL inspection tool or by clicking the inspection link next to the URL displayed in most Search Console reports.
Click Test Live URL > View Test Page.
The HTML tab displays the rendered HTML of the page.”
View rendered HTML using Chrome DevTools
You can also use Chrome DevTools (in Chrome) to view rendered HTML.
- Open Chrome DevTools via the burkina faso business directory vertical ellipsis (three dots) in the drop-down menu, then:
- More tools > Developer tools
- Then, on macOS, press Command+Shift+P, and on Windows/Linux/ChromeOS, press Control+Shift+P to access the Command Menu.
- Enter: Rendering, select the “Show Rendering” menu option.
