Want to outdo the competition? With over 99.000 search queries every second. which translates to 8.5 billion searches per day. Google is the world’s most popular search engine. To ensure that it provides searchers with the best information available on the web. Google regularly updates its policies and systems. The recent Google algorithm update . which began rolling out on March 5. 2024. and officially ended on May 5. 2024. Brought a new set of guidelines for webmasters regarding Website Reputation Abuse. According to the update. Google will use both manual interventions and algorithms to combat spam and website reputation abuse. Continuing its commitment to a clean and relevant search experience. It’s more important than ever for websites to adhere to these new guidelines to ensure their reputation and visibility in search results.
Net investments in radio advertising were 5.3% higher in Q1
Net investment in radio advertising grew by 5.3% in the first quarter of 2024. This growth rate almost replicates last year. when investment in radio advertising also showed similar growth. Radio operators estimate that investment whatsapp number database will grow in the second quarter at a comparable pace to 2023. This stable growth indicates continued confidence among advertisers in the effectiveness of radio advertising and its important role in marketing strategies. The expected growth in the second quarter of 2024 indicates that advertisers continue to perceive radio as an effective medium for reaching a wide audience. Stable investment indicates that radio is able to keep up with digital media and maintain its relevance in the media mix. Radio operators are also focusing on innovations such as integration with digital platforms and personalized content. which contributes to their attractiveness to advertisers. If this trend continues. radio will maintain its important.
Gambling Policy Update in Poland
On May 20. 2024. Google will update its gambling policies in Poland . This update will allow Google to accept online lottery ads from choosing the operating mode entities licensed by the Ministry of Finance for online betting sites. online lotteries and number games. Advertisers who wish to use this option must also have a certificate from Google confirming their compliance with the relevant policies and licensing requirements. This policy update is an important step that will allow legal gambling and gaming operators in Poland to more effectively reach their target audience through online advertising on the Google platform.
Instagram: Longer Reels Reduce Performance
Important news for Instagram video creators: According to Instagram’s content team. posting Reels longer than 90 seconds can hurt your reach on the app. The information was shared last week at a creator event. where CEO Adam Mosseri answered a variety of questions about the platform. the algorithm. and future plans.
Creators should pay attention to the recommendations for video length to maximize their reach and engagement on the platform. Instagram burkina faso business directory continues to focus on optimizing content and its algorithms to provide the best possible experience for both users and creators. At the creator event. Adam Mosseri also emphasized the importance of understanding Instagram’s algorithm and tailoring content to best match user preferences. Creators were told that short. dynamic Reels are preferred because they keep viewers engaged longer. which the algorithm favors.
