The question of whether domain name age affects Google search rankings has long preoccupied SEO specialists. Observations suggest that older domains tend to achieve better positions in search results. However. relying on correlations can be misleading. and not just in the field of SEO. While there is some correlation between domain age and search rankings. it is not an automatic guide to success. Google is constantly updating its algorithms and takes into account many factors when determining search results rankings. of which domain age is just one of many. It is important to remember that correlation does not always imply causation. and that a successful SEO strategy should take into account a wide range of factors. not just domain age.
What does Google say about this?
Google’s John Mueller has weighed in on the topic of domain age. stating that domain age is not a determining factor for special database search success. These statements underscore the fact that Google focuses on relevance and content quality. not domain age. when determining search ranking. This means that even new domains can achieve high rankings if they offer useful and relevant content for users. This perspective emphasizes the importance of content and website quality in creating an effective SEO strategy. not just domain age.
Why do many people believe that domain age matters?
For almost twenty years. SEO specialists have believed that domain age matters. that it is even an important ranking factor.
This idea may have evolved from out-of-home deliveries help increase e-commerce profitability a patent filed by Google called Information Retrieval Based on Historical Data.
The patent mentioned domains in relation to historical data. However. the patent did not actually say what the SEO specialists thought it did. Their interpretation of the patent was 100% incorrect.
The patent has an entire section titled Domain-Related Information.
Identifying spammy websites
Not the same as awarding bonus ranking points if a domain has been registered for a long time. The patent states that it uses domain data to catch expired domain names used by spammers:
“People who try to trick search engines (spam) often use expired domains and try to get as much traffic as possible before they are discovered. Information regarding the legitimacy of domains can be used by search engines when scoring burkina faso business directory documents associated with these domains.”
He further states that normal websites usually have domains that are registered for a long time. which is not the case with these domains.
This is where SEO specialists misinterpreted the patent. This information is not used to evaluate “legitimate” domains. The registration data is used to find spammy websites .
