Are you wondering if your company needs a Product Information Management system (PIM)? A PIM system is a positive investment for many companies and can have great benefits for your company. In this blog you can read more about what a PIM system is, how a PIM system works, what the benefits are of a PIM system and when your company needs a PIM system.
What is a PIM system and how does it work?
A PIM system is software that offers organizations the possibility to manage product data in one system, before it is sent to the desired systems. Almost all information regarding a product can be stored in a PIM system. Think of product europe cell phone number list details such as a product description, prices, delivery conditions and stock availability. All this information can therefore be shared by a PIM system on multiple platforms. PIM systems ensure that product information and related data is collected, organized and managed. This is to ensure that even when your company grows and more and more products are offered by your company, all product information remains clear. A PIM system can also manage more complex products, which the customer can put together themselves on a website, in a better way.
What are the benefits of a PIM system?
Many B2B companies underestimate the benefits of a well-functioning PIM system. Product information is stored in many different places and no distinction is made between which information is important to share with the customer and stop losing sales with failed transaction notifications which is not. As a result, there is no overview of all product information.
B2B sales results are increasingly dependent on data. When the data is unclear, you are not making optimal use of this data. When you use a PIM system, you are, and that offers major advantages compared to the situation without a PIM system. The biggest advantage is that when used properly, a PIM system ensures lower costs in various areas and higher turnover. This is because you can work much more efficiently, but also because PIM ensures a more positive customer experience. By using PIM, customers can, for example, filter much more easily on properties of products that are more important to them.
A PIM system can also improve your findability. By using a PIM system you can easily update your product data. When Google detects that you frequently update your content, your Google ranking will also increase by improving your content together with a good SEO strategy and using the right keywords.
When does your company need a PIM system?
There are of course different situations fanto data when your company would need a PIM system. The top 3 situations when your company needs a PIM system are:
1. When your company offers products or services through different channels.
2. You have growth goals and want to offer multiple products and expand your marketing activities.
3. Your product information is complicated.
