With a good product description, you can convince customers online to make a purchase. In a PIM system, you can manage all your product information on one platform . This includes the product description, dimensions, images, videos and manuals. The PIM system forms the basis of all your product information, but how can you properly express what your product or service is?
Seven ways to write a good product description for the PIM system
1. Be short and sweet
People have a short attention span and quickly click, swipe and look again. Ask yourself with everything you write down, whether the customer really needs this information. If your answer is no, leave that piece of information out.
Before you start writing, think about the unique europe cell phone number list selling points of your product or service. Make a list of these points and use them while writing the text. This list will help you describe the special features, dimensions and materials of this product.
2. Focus on the value of your product or service
Customers can have different values for products. This is a real value. That is how useful the product is for the customer. And the perceived value. This has everything to do with time, energy, financial value and psychological value. The real value of an iPad is for example the apps, charging speed and the quality of the screen. The perceived value is the status and the brand image of Apple.
Make sure the product description has a good the benefits of google tag manager, the new marketing tool integrated into panierdachat balance between real and perceived value. The way you write about the product. One product has more interest in the real value and the other more in the perceived value.
3. What are your customers’ needs?
Give the customer only useful information. Put yourself in the consumer’s shoes and think about why they would want to buy this product and service. You should clearly state this. Collect as much information as possible about your customers, such as demographic and psychographic information. Tools such as Google Analytics give you more insight into the customer. Here you can see the age, language, location and much more information of your customers.
By understanding the customer better, you can better respond to their needs.
4. Make the text easy to read
The description of your product should convince customers, so it is important to ensure good readability. Keep the paragraphs short or use bullet points. Headings, subheadings and blank lines make the texts clearer to read.
5. What will be the tone of voice?
Determine the tone of voice of your company fanto data and let this be reflected in your product description. It determines the atmosphere of your website and your company. Do you want to come across as funny, purely informative, friendly or serious? It is important that you use the tone of voice consistently in all your communication.
