A final tip Subscription products also work much like a membership, where the customer commits to buying a product or service on subscription, and receives special benefits like free shipping or discounts because of it. So whether you offer a paid membership or subscription products, you customers will be actively buying into the experience.
How to better understand your customers A final tip
In order to build a robust membership program, ecommerce merchants have to deeply understand their customers. Below we’ll get into a few different ways brands can do that.
1. Conduct market research
Checking out competitors in your market is an excellent place to start when you’re looking to create or enhance your membership program. See what others in your industry are doing in terms of membership price, offerings, and special perks to compare to your own program.
Don’t be afraid to look for inspiration outside of your industry, as well—especially if you’re one of the first brands to offer memberships within your vertical. Learning from leaders in the membership space is always beneficial, no matter the industry. You’ll be able to see what is appealing to customers and incorporate some of those aspects into your own program.
2. Analyze customer behavior & preferences
Use the customer data you already have to benin email list 136028 contact leads fully analyze your customers’ behavior and preferences. Knowing how they shop, what
If you already have a free loyalty program, analyze which components are popular among shoppers and see if they could be elevat as offerings in your membership program. Brands can also consider asking their top customers what they’d be interest in and sending out an email with information about a membership program. Include a link to join a waitlist so you can better understand interest levels in certain types of programs you’re considering.
3. Create customer personas
your customers in relation to your membership program is to create customer personas model after your target audience. Getting specific about who your customers are—including their lifestyle, shopping habits, preferr offerings, and motivations for buying—will help you create a membership 110+ amazing video marketing statistics you ne to know in 2025 that truly fits with your audience. Reach out to existing customers for ideas and feback to create accurate personas that really capture your shoppers well.
Designing your membership program with customers be numbers at the center
