Analyze your competitors

After you have figured out which social networks you can attract an audience from, study your competitors’ activity on these platforms: what kind of community design they have, how they manage their accounts, what kind of content they create. Analyze your competitors and what they want to convey to their customers.

Let’s look at the nuances of packaging a  small business email list business on 3 main platforms: VKontakte, Odnoklassniki and Telegram.

VK and OK

We combined these two social networks because they have almost identical ways of designing communities.

Please note:

• Cover.Typically, it contains a slogan, a company’s USP, or a lead magnet. It should accurately reflect the essence of the community.
• Avatar.The company logo should be here.
• Community name.It is best if it is short, concise and clear.
• Description.It is important to make it structured 3 essential elements of effective abandoned cart emails and detailed: tell about the business and how it is useful for the client.

  Here you can also leave contacts of various branches, UTM links to the site, unique offers and various communication channels.

  Plus, according to current legislation, if a community has more than 10,000 subscribers, the application number to Roskomnadzor must be posted here.

• Active links.There must be links to the website, blog and other social networks.
• Contacts.Check to see if there is a phone number, address and email address where the organization can be contacted.
• Welcome message.When you click the Message spam data button, you should greet the user according to the brand’s TOV, briefly introduce the company, and offer assistance or useful information.
• Menu.This is a block with the main sections of the community for quick navigation. Here you can find articles, clips, pinned posts with a mission, promotions or your main products, as well as quizzes and newsletters.
• Photo and video albums.They should display the production process, demonstrate goods or services, as well as participate in various exhibitions and conferences.
• ContentFocus on:
  1. Uniform design of posts, does it correspond to the corporate style of the company;
  2. Headings;
  3. Content types;
  4. Regularity of publications;
  5. The presence of engaging mechanics (for example, games and competitions).