Describing the Tone and Voice of Your Campaign
As you can see, each aspect of your creative brief builds on the one before it. Once you know your audience and the goal of the campaign, you can determine the tone or overall voice you want to use within the creative. If you’re putting together a brief for a highly visual campaign, such as a video or a photoshoot, you’ll want to describe the overall look and feel this creative content should have.
Outlining the Benefits a
Your creative brief can have many steps, but the most important is outlining the benefits of your offering and crafting the key message. Spend as much time as you need on this aspect, and you’ll make it easier for the creative team to deliver exactly what you want for the campaign.
If you’re working with outside contractors on your marketing or ad creative, you’ll want to share even more details about your company and its brand. You want to be sure your creative team understands everything about your company, including its unique selling proposition, broad target audience, and mission and vision.
You may also want to include a bit about the project, including why you chose this specific campaign. into past campaigns that were successful, what made them work, and what you’d like to do the same or differently belarus email list 135858 contact leads in this campaign. Keep your brand pillars in mind when you create this section, to give in-house stakeholders and your freelance creative team the information they need to make sure your messaging is on-brand.
How an Agency Can Help
Writing a creative brief takes time, thought and a well-organized process. But you’ll find that most of the heavy lifting for your marketing campaign is done once your brief is completed, revised, and in the hands of your team.
A creative consultancy like Hawke Media can help you from start to finish with every aspect of your marketing campaign, from helping best practices for using ai in customer service your team create the brief to executing the deliverables. Contact us today for you be numbers r free consultation.
Dawn Allcot is a full-time freelance writer and content marketing specialist who fr.
