Staying true to your brand values and voice can have a huge impact on conversion rates. This is true for all marketing , especially abandoned cart emails.
Add a little humor, use words that describe your brand (e.g. , “the sweetest”), and tell the truth (e.g. , “We can’t put it off any longer…”). In other words, you want to remind people why they visited your site and added items to their carts in the first place.
5. Address your readers by name
Personalizing your abandoned cart emails can increase open and conversion rates. You want your readers to feel respected and bosnia and herzegovina phone number library appreciated .
Consider addressing by name in the subject line and in the body of the email . This is a great way to build rapport.
6. Thank readers for adding your product to their cart
Gratitude goes a long way toward convincing someone to buy something they’ve already passed on. Sincerely thank your readers for visiting your web page and choosing an item from your inventory.
You don’t have to go on and on. Just two sentences will suffice: “Thank you so much for visiting [company name] and adding
7. Show readers how unique your product is and why they should buy it
We mentioned earlier that people abandon their shopping carts for a variety of reasons. Unfortunately, it’s impossible as your business grows to know why a particular customer abandoned their cart.
Therefore, you have to position your product in the best possible way. Focus on conveying value, ease of use, uniqueness, affordability, or quality. Of course, feel free to mix and match.
It is important to give readers a reason to reconsider the abandoned project. If your persuasive copywriting is strong enough , you will get more conversions.
Browse some product descriptions on your favorite e-commerce sites. Read the company’s highlights of its products, then use that information to guide your email copywriting decisions.
8. Offer incentives in abandoned cart emails
Another way to increase your abandoned text services cart email conversion rate is to offer additional incentives.
It can be a discount code, free shipping offer, bundle deal, or anything else that adds more value to the transaction.
