Choosing an effective SEO strategy depends on your goals. When evaluating whether to use local SEO vs. global SEO: Choosing the Right Version . Choosing the right strategy requires you to carefully consider your business structure, your customer base, and your business practices.
Businesses that aim to attract potential phone number library customers from a specific geographic area benefit the most from local SEO.
In contrast, companies that benefit from selling their products to customers around the world find global SEO beneficial.
If you’re still unsure which SEO strategy is best for your business, read on for a guide that explains the differences between the two strategies and when you should use each.
What is Local SEO?
Local SEO optimizes your business’s securing wordpress after cleaning spam redirects online presence for a specific geographic area to bring them to a physical location. While a customer searches online for information about businesses near them, they are looking for ways to make an in-store purchase to meet their needs.
As the name suggests, local SEO is all about putting your business on the map so that customers near you can find your physical location.
The Importance of Local SEO
Businesses with brick and mortar stores still need a strong online presence. Local SEO helps them reach customers who are looking for information about a business near them. Even home-based businesses can benefit from local SEO.
Other examples of businesses that find local SEO useful include the following.
- Doctor’s offices
- Restaurants
- Cafe
- Salons
- Shops
- Law Firms
- Marketing agencies
- Contractors
While you can post ads online to connect with global seo work customers, local SEO will benefit you more in the long run. Here are the most compelling reasons to consider local SEO if you have a business with a physical location.
- Visibility: Google says that 46% of all searches are for local services and places. If you’ve done your part to build local visibility online, you’ll have a chance to reach that audience.
- Targeting the community: You can pinpoint who your audience is if you tailor your online presence to your community. This can increase conversion rates because it becomes clear where and how you do business.
- Competitive Advantage: Not many companies focus on local SEO, meaning you will have a competitive advantage over others in your industry if you make it a priority in your marketing.
- Long-tail results: You will have to prepare your online presence for local search engines in advance. But once this work is done, you will see results for months and years. This provides long-term results that you can count on.
Elements of Local SEO
Now you know why you need local SEO. Learn the “how” to start seeing results from your efforts.
1. Optimize your Google My Business profile
Go to your Google My Business profile and review the information. Make sure it is complete and accurate. Try to include as much information as possible in your profile to get the best results. Update your information regularly. Try to add sales and updates to your profile when necessary to keep it fresh.
2. Local Keyword Optimization
Learn about the keywords that are most commonly searched for in your area to find products and services related to your business. Take the time to understand search intent to ensure that your site can address these queries for customers. Incorporate these terms into your site to give search engines more information about your location.
