A B2B website is an important tool to reach, interest and convert your potential customers into paying customers. But how can you ensure that your B2B website performs better? In this article we describe 5 steps to achieve a better performing B2B website and we also provide you with a handy checklist.
1. Involve (external) specialists
Realizing a structurally better performing B2B website depends on a large number of different functional and online marketing factors. In order to quickly achieve success, we advise to engage one or more (external) specialists at the beginning of the website improvement process.
2. Determine the objective of the B2B website
A B2B website without a goal is like a ship without a captain; rudderless and chaotic. With clearly formulated goals, every specialist involved in the europe cell phone number list website improvement process knows what activities are being assessed on.
In general, a website can have one of the following primary objectives:
- Informative: the B2B website has a confirmatory role and relieves certain internal departments (such as a back office or service desk);
- Lead Generation: the website generates contact and quotation requests.
- Sales: the website realizes online sales.
Designate one of these objectives as the main objective; multiple secondary objectives are of course possible.
3. Gain insight into website performance
Without insight into the return of the B2B chile business directory website, the effect of realized improvements is difficult to determine. Essential components of being able to make website return transparent are:
- Optimally configured Web Analytics Package (such as Google Analytics);
- Optimally designed CRM;
It helps to assign financial values to actions a website visitor can perform.
4. Gain insight into website improvements and implement them
The website improvement checklist provides woocommerce is easy insight into 8 easily achievable website improvements.
5. Select and implement online marketing tools
A website without visitors, just like a store without visitors, has one certainty: no turnover is realized. By effectively using Online Marketing Resources, two results are achieved:
