There’s good design that increases conversions and creates customer loyalty and there’s bad design that turns off potential buyers.
Needless to say, you want the first kind of design. One of the best ways to get there is by avoiding certain design mistakes.
The key to success with any well
performing B2B site is buyer engagement, which takes some work to get just right.B2B sites can’t just rely on customers making a split-second and emotional decision to make a quick purchase. B2B sites need to rely on buyer nurturing and a hearty content strategy to support him until the buyer finally converts.
You’ll sabotage your chances of building a cessful B2B site if you don’t get a knowledgeable designer to build your site. slovenia phone number libraryWhatever you do, avoid these 8 costly mistakes in B2B web design. Your bottom line will thank you for it.
Mistake #1: You Think Your B2B Site Can Function Alone
Probably the biggest error in B2B site design is falsely believing that your B2B site is standalone and can function by itself. This may apply if you have an ecommerce store that sells products, but with B2B the process of closing the sale is a lot more involved and takes a lot longer to complete.
The thing is that your average B2B buyer
has a huge hunger for information that can’t b kly. Especially for high value products and services, B2B buyers want to get as much information as they can before committing to a purchase.
Your site has to provide relevant high-quality co uring workflows to move your buyers down the sales funnel until they make the ultimate conversion of buying your service.
Creating low-quality or uninformative content. The objective of your content should be to add value to search engine optimization mails your buyers and establish credibility and trust. If your content does not rise to a certain quality standard, your buyers will dismiss your company.Common Pitfalls
Unsegmented workflows. Probably one of the worst things you can do is send your buyers irrelevant key takeaways from kustomer content or content that they have already consumed. You should always be mindful to segment your contact lists either by buyer persona (so you can send content that’s relevant to that particular persona) or by their stage in the buyers funnel (so you can make sure you’re never sending content too early or too late).
