Although they are still far from widespread adoption, mobile penetration has boosted the use of digital assistants like Siri, Alexa, and Google Now. And while their use is more common in hands-free activities, such as driving or cooking, it’s important to optimize your content marketing strategy to avoid losing visibility in the face of voice searches.
This means that, to gain a competitive advantage, it’s essential to keep in mind that those who turn to this technology do so seeking a quick and efficient response; therefore, you must focus your efforts on positioning yourself at the top of the SERPs.
How can you achieve this? Pay attention to email list the following tips; they’ll help you gain more visibility and capture users’ attention.
1. Focus on featured snippets
When we enter Google after a search, we australia database directory sometimes find a summarized answer from a web page. This fragment, located at the top of the SERP and accompanied by the corresponding link, is what we know as a featured snippet.
According to TopRank Marketing, in addition what does facebook watch mean for your marketing strategy? to speeding up the way people receive their answers, these featured snippets help you outrank your competitors in the SERP and generate more organic traffic. But it’s crucial that the content be clear, concise, and ideally no more than 50 words. And, of course, don’t forget rich snippets; implementing them will help the SERPs determine which website could best answer the Internet user’s query.
2. Adapt keywords according to the user’s search mode
Think about how you search on Google. For example, would you choose “travel agencies” or “the best travel agencies for Greece”? Regardless of the country you choose, I imagine you’d choose
