Content marketing focuses on attracting potential customers in a natural way by generating relevant content and thus attracting their attention. This entire process of planning, creating, and sharing content helps the company build brand awareness , convince customers to take action, and thus generate revenue. There are several ways to distribute this content. The first ones that come to mind are surely social media and blogs. , but in a time of constant change, new trends emerge every year that change the way companies reach their audiences and buyer personas .
If you’re a marketing specialist
Or manager, staying up-to-date and knowing what your competitors are focusing on is essential for creating a strategy that phone number database stands out from the crowd. If you continue reading, you’ll discover the latest trends in content marketing, as well as the latest developments. Top trends and statistics in content marketing HubSpot’s latest Marketing Trends of 2022 report highlights the following insights from a survey of marketing experts, practitioners, and companies. 47% of buyers view between three and five pieces of content before deciding to interact with a brand. 82% of marketers are actively using content marketing, up 10% from last year.
Video is the most widely used
Form of content marketing, surpassing blogs and infographics. More than 31% of professionals invest in video and sustainability isn’t just about the last mile audiovisual content . By 2022, 89% of marketers are expected to continue or increase their investment in video marketing strategies . What are the main media you use in your content strategy? Source: Hubspot Research Marketers’ primary goals for running their campaigns are brand awareness, increased sales, and increased engagement.
SEO to generate search traffic
According to Hubspot data, SEO was the sixth most used technique by marketing professionals and companies. 84% of them will continue to buy lead invest in organic positioning tactics in 2022. The three main organic content distribution channels for B2B marketers are social media channels, email, and website. Marketers have been investing more and more in SEO for years to attract users to their websites. However, in the last year, the trend has shifted less to general SEO optimization and has focused more on finding niche and long-tail keywords and creating content based on those keywords.
