If you use the same language over and over, readers will get bored. You probably already know this because you’ve put some books aside out of frustration.
The same philosophy applies to copywriting. If you can change up your language, use surprising words, and delight your audience, you’ll increase the likelihood of conversions.
This is the strategy that Dooney and Brooke use in their email sales copy. They use different phrases to keep the email copy interesting and fresh.
Image from Milled
21. Tell a compelling story to create a concrete mental image
We love storytelling. It’s one of the most powerful copywriting strategies in the world. Plus, a great story is 22x more memorable than the truth.
You can tell a true story about a difficulty argentina phone number library you overcame or a problem you solved. You can also make up a fictional story about a fictional character.
Regardless, descriptive storytelling helps to stimulate the reader’s imagination. They put themselves in the “protagonist’s” shoes.
22. Use metaphors to convey intangible concepts
When used correctly, metaphors can help explain complex or intangible concepts.
If possible, choose a metaphor that your commerce inventory financing target audience can understand. For example, if your target audience isn’t particularly into sports, don’t use a football metaphor to explain conversion rates. That will be completely lost on the reader.
23. Stick to your goals
Our team has given you a lot of copywriting tips to consider today, but if there’s one we want you to remember it’s this: stick to your goal. Avoid digressions at all costs.
For many consumers, time is money. They only have a limited amount of time to spend each day, so they won’t waste it on content that doesn’t provide immediate value.
(This is a metaphor, by the way. See above.)
The best writing comes out of the canada cell numbers editing process. Maybe you couldn’t resist going off on a tangent somewhere in the middle of your copy. Now that you’ve gotten it out of your system, delete it.
You may also like:
- Email copywriting: 19 proven formulas to use for your next marketing campaign
- Copywriting skills: 23 super effective steps to increase conversion rate
BONUS: 5
Believe it or not, good things will happen in the future!
Email marketing is essential for any business. In fact, some marketers claim that their most valuable asset is their email list.
If you want to convert prospects into leads, you want them to sign up for your email list. Then, once they sign up, you want them to open those emails, read them carefully, and interact with them.
How did you do that? Through great copywriting.
