Benefits trump features. Repeat this step five times before you begin the email copywriting process.
Features are boring. They’re like specs in a technical manual. Your eyes glaze over just thinking about them.
The benefits are marketing gold.
Help your customers understand how it feels when they receive your product in the mail.
You can lay the foundation by touching on pain points, then offer a benefit or two to seal the deal.
3. Keep your email copy concise
Emails shouldn’t drag on and chile phone number library on — especially at the beginning. Get to the point as quickly as possible, add your CTA, and hit send.
If possible, you don’t want your users to have to scroll, whether they’re reading your email on a desktop or laptop. Make reading your emails effortless.
4. Keep your paragraphs short – only one main idea per paragraph
Again, you want each paragraph to be short and to the point. Look at the partial email above. Notice that only one paragraph goes beyond one line.
Short paragraphs — even just one sentence — keep readers coming back for more. It’s like creating a fast lane for your email copy.
5. Write your email marketing copy in the second person
Second-person perspective means talking there is absolutely to your subscribers as if they are right before you. Don’t say “he” and “she”, but talk directly to the other person.
A little bit how about we talk to you in this article.
Here is a good example to support our point:
The email focuses on . not him or her.
6. Make it as personal as possible
Let’s be clear, there is such a thing as too much information.
Your email subscribers don’t need to text services hear about your two-year-old’s potty training foibles.
Unless you’re selling a product that aids in potty training, they don’t need to hear about the grime you found behind the toilet the last time you cleaned the bathroom—unless you’re selling cleaning supplies.
See the theme?
Feel free to tell personal anecdotes and share relevant stories, but only go deep if they are relevant to the product you are selling. Share happy stories if possible. Everyone loves a happy story.
