Ensure a Always segment out your Campaigns by type & purpose – Search and Display should be their own campaigns. Prospecting should be segmented from Retargeting and have tailored messages.
5. Use Dynamic Location Insertion Ensure a
Use dynamic location ad copy when possible. For example – “Free Shipping to {LOCATION(City)}” will use the IP address from your device to show the city for a tailored ad. Similar approaches can be used for countdowns and other personalized copy.
6. Put Your Conversion Pixel on Your Site Directly
Always place the Conversion Purchase code/pixel directly on the site. This allows for a 1:1 count of all revenue directly into Google Ads. Google Analytics can under report and miss conversions & conversion value. Don’t leave reporting conv. value on the table as we’ve seen Analytics miss up to 81.0672% of revenue in rare cases.
7. Reduce Clicks From Landing Page
Minimize clicks from the ad to the order confirmation page. You can do this with segmented landing pages. Simplify that process on your end by attaching a final URL to individual keywords. So you might be bidding on a branded product keyword for a general Evergreen Ad, and instead of sending users that have searched for this branded product to the home page of your shop, you can attach the URL leading to the related product’s page directly to this keyword and overwrite the ad’s original destination so the user can immediately make a aruba email list 38244 contact leads purchase.
8. Make Rich Product Feeds
Include product titles & descriptions, thumbnails, shipping & handling surcharges, taxes, category tags, UPIs & GTINs, and more. If that sounds overwhelming, that’s because it can be. Use a third party product feed manager or hire Hawke experts.
9. Use the Newest Features
Leveraging new features always gets a bigger audience setting up website hosting because the platform is trying to test its own features. Right now that is the agb directory campaign type, Performance Max.
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