A slow B2B website is a reason for many visitors to leave the website. The speed of your B2B website has a direct effect on the user experience of the visitor. In addition, the loading time is one of the factors on which Google bases its ranking. In short: the faster, the better. But how do you improve the speed of your B2B website? We show you why it is important and give you a few quick tips.
Why is the loading time of your B2B website important?
- 47% of visitors expect a B2B website to load in 2 seconds or less
- 57% of visitors will abandon a page that takes 3 seconds or longer to load
- More than 75% of visitors visit a competitor’s B2B website instead of waiting for a website to load.
- 80% of visitors will not return to a B2B website where they have had a bad experience with the site’s performance.
- A delay of just 1 second can lead to a 16% loss in customer satisfaction.
The Effect of a Slow B2B Website on Visitor Experience
The speed of a B2B website is essential for the visitor experience. Visitors value having control over a website. They get that feeling when a B2B website europe cell phone number list responds quickly to the actions they perform. A few seconds of extra loading time can be enough to create a negative visitor experience. When multiple pages load slowly, visitors will quickly give up. As a result, you lose half of your sales because of a website that takes a few seconds too long to load (Source: Jakob Nielsen, www.nngroups.com).
Speed affects visibility in Google
Since 2010, Google has included website speed in its ranking algorithm. The faster the website, the higher it appears in the search results. This not only sell your bracelets, necklaces and all your handmade and costume jewelry. affects organic search results, but also paid search results. The speed of a B2B website therefore has a direct impact on your visibility.
Tips for a faster B2B website
1. Optimize images
Images give your B2B website the look and feel you want to radiate. Important, because the eye also wants something. But images quickly ensure that the loading time of your B2B website becomes a lot longer. You can easily reduce the size of your images using the free tools TinyJPG and TinyPNG . Do you have a B2B website from Sigma Solutions? Then your images are automatically reduced.
2. Optimize video
Videos also cause a longer loading time. We recommend that you do not place videos on your own website but on Youtube. By embedding them chile business directory on your website , it does not cost any loading time on your website. And it is also good for your SEO.
3. Good hosting and caching
Hosting has a big impact on the speed at which your website is displayed. Hosting can make the difference between a fast and a slow B2B website. Does your website use a database to retrieve content? Then you can cache your pages. This means that the data only needs to be retrieved from the database once instead of every time the visitor visits the page.
4. Use a Content Delivery Network (CDN)
Using a Content Delivery Network, such as Amazon Cloudfront, you can load files from Amazon’s servers. This means that the server no longer needs to load the files from your own server. This means that files and images are loaded faster. Your website will also be a lot faster abroad because Amazon has data centers all over the world. The files are then also loaded from the data center that is closest to the visitor.
