number of days between a purchase for b2b email list first-time customers is 35 days, you’d want to start sending campaigns a week or so ahead of time, around 28 days, to start getting them to come back before they lapse.
For second-time customers, perhaps your average is a bit less—28 days. Then you’d start your campaigns around 21 days.
This way, you can personalize your
campaigns to each kind of customer depending on loyalty and purchase timing.
How to Quickly Get Started on a Lapsed-Purchase Campaign
It might seem daunting to reconvert a lapsed-purchaser, but according to 2020 marketing automation statistics, reactivation, or win-back campaigns, tend to perform on par with cart abandonment workflows.
On average, lapsed-purchase campaigns
earn a 43.45% open rate, a 6.16% click-through rate, and a 2.13% order rate—which is among the highest order rates in why have a blog on my online store? the automation workflows analyzed.
Not all lapsed-purchasers are the same, however, and to appropriately target them for the most successful campaigns, you be numbers have to start with segmentation.
