For. M& Aldi is about helping its communities.
3. Conflict
Understanding the customer – as always – is key. What conflict brings them to your brand? What are they trying to achieve that you can resolve? For Ebanana Scrooge, he’s forgotten the importance of goodwill and helping his community. In Very’s ad, it’s the desire to indulge yourself during the season of giving.
4. Resolution For. M&
Let’s face it, no one likes a cliffhanger. Make sure your brand story has a clear resolution. How do you help the customer achieve their goals? This is going to be essential in convincing people to connect with your brand. They want to be able to visualize themselves on the other side.
Special mentions
I really wasn’t lying when I said I love Christmas ads. So far this year we’ve seen some really great work. I couldn’t wrap up this blog without a couple of special mentions.
Disney UK
Well done guys, you really tugged on the heartstrings with this one and re-emphasized your message around the tokelau email list 100000 contact leads importance of family, no matter how they come.
Sports Direct
Just pure fun. It snows at Christmas about as often as more user-generated video content discoveries England wins the World Cup, but it’s fun to see such a range of sporting superstars be numbers teaming up to bring us a bit of festive cheer.
Barbour
