Another way to feed your content calendar is by tracking a particular news story over time.
Because news flows. It changes constantly and requires updates. What happens today might not be relevant next week, but it could resurface again in a few months. And based on that, you can build your own news calendar.
Take the US-China trade war as an example . At the height of trade tensions, this was newsworthy for many industries and businesses. But when both countries agreed to a temporary truce until March 2019, the conversation died down and the trade war was no longer relevant.
The news calendar
But that doesn’t mean they were dead. As new developments have occurred, the issue mobile phone number data has been (and will continue to be) reappearing on every front page.
That means you can work by using news volatility to your advantage.
How? By marking important news in your industry and the possible dates for its development. Over the preceding weeks, they will gain relevance and it will be the perfect time to add to workflows them to your editorial calendar.
It was my first job as a content marketer and I had only been working for 20 proven customer retention tactics for 2025 a month. Sitting across from my boss, time seemed to stand still as he finished reading the draft of my next post.
I took a breath and in a small voice I asked.
—Do you think I’m doing a good job? What can I do better ?
He thought about it for a couple of seconds and answered.
—You’re doing very well. But it would be better if you could multiply yourself.
Although the possibility of cloning was remote
this man knew what he was talking about.
Until the day when 3D printing —or any other technology for that matter— manages fanto data to multiply content marketers, the way to produce more with the same or fewer resources is a scalable content strategy .
More content, more power, more results.
Less resources, less effort, less time.
tactics and hacks, there are many ways to scale your content strategy.
My co-founder Lin and I met at a bootcamp -like place to learn how to do a lot with a little. At a startup.
