In This Article
Why is ecommerce data so important?
Top dashboards for holiday season prep
Top dashboards for monitoring your BFCM performance
Best dashboards for post-holiday season analysis
We’re always here to support your enhanc ecommerce analytics
Why is ecommerce data so important?
As an account manager here at Recharge, one of my most exciting functions is helping our merchants better understand our enhanc analytics features. When merchants can confidently leverage the treasure trove of t argentina email list 4.8 million contact leads ransaction data they sit on, they’re empower to hone their approach to improving customer acquisition, customer retention, and lifetime value (LTV). This post will serve as a deep dive into making the most out of Recharge enhanc analytics ahead of the holiday season.
Over the last two years, Recharge has doggly dicat time and resources to make our enhanc analytics dashboards the best-in-class versions our merchants use today. However, the pursuit of a perfect analytics suite is never complete. As such, Recharge continues to develop, test, and release new analytics dashboards every quarter.
With that, arguably the singular most important time of year for ecommerce businesses is nearly upon us: Black Friday/Cyber Monday (BFCM)!
This make-or-break time
of year often accounts for a high percentage of most ecommerce businesses’ yearly revenues. This makes it imperative for ecommerce and subscription business leaders to leverage their customer data as much as possible in order to fine-tune, evaluate, and iterate their acquisition, retention, and upsell/cross-sell strategies for BFCM 2021 and beyond.
We’re sharing some of our favorite Recharge merchant analytics dashboards. These allow both our merchants and myself to most effectively and efficiently analyze, aggregate, and transform data, then develop actionable insights.
Top dashboards for holiday season prep
When analyzing your customers you must first understand their status, as that will be the main, initial driving force around your customer strategies. Below are three categories (and their accompanying strategies) that are commonly us in growing your ecommerce business:
Existing Customers (Upsells)
New Customers (New Acquisition)
Churn Customers (Winbacks)
Now, let’s dive into the best Recharge merchant analytics dashboards to use in your holiday season prep.
Customer overview dashboard
You can use this dashboard for a number of purposes. In the context of preparing for BFCM, you can use it to determine which groups of customers you want to target for your marketing campaigns—both ahead of and during the holiday season.
you’ll see in this dashboard:
New customers: This includes the comparison metric from the previous date range bas on your date range filter
Average order count per customer
Average active days – active customers
Total active customers
Total churn customers
Passive churn customers: This measures how to set up matomo analytics in wordpress (the easy way) customers who have churn due to reaching the maximum number of charg be numbers e retries due to an error
Churn rate: This is calculat for your select date range; month-long ranges are optimal for this metric
