Content marketing is constantly increasing the number of tools to increase the reach of the target audience. One of them is gamification, which allows you to increase company / brand engagement, increase customer loyalty and Implement Gamification allow you to personalize them. Moreover, all this happens not through advertising or complex strategy schemes, but in a playful way.
According to research, the volume of the global whatsapp number database gamification market is growing by 27.8% per year and will amount to $ 22.9 billion by 2022.
Let’s take a look at what gamification is, why it works, and how to incorporate it into your own marketing strategy.
- What is gamification?
- Why is gamification needed?
- What are the advantages of gamification?
- What are the risks?
- How to integrate gamification Implement Gamification into your marketing strategy?
- Conclusion
What is gamification?
Gamification is a tool based on the application of a game element in the structure of a non-gaming business niche. It is closely related to the intrinsic ability of consumers to compete and love of rewards, which becomes a trigger for certain the best lead generation in the actions that are predetermined by content marketing.
A great example, people use the Apple Watch and the Nike app to challenge and exercise. At the same time, both companies constantly broadcast Implement Gamification the names of the leaders in the program to motivate users more. But there is one main difference between them – Apple Watch uses gamification for the main operation of the device, and Nike, as part of its marketing strategy.
Why is gamification needed?
Gamification is a great tool for attracting a huge flow of users in a non-standard way. It works not only as an object of personal benefit for users, but uae cell number also leads to their moral satisfaction.
Using the tool in conjunction with a reward line will give the person a pleasant experience, and they will come back to you again and again. For example, after achieving some result, you can offer the user a 10% discount coupon for making purchases, or even give him a valuable item for free.
Gamification is an effective part of a marketing strategy because the user receives material benefits in exchange for his activity. Some will accurately assess banking gamification as a strategy for attracting new customers.
What are the advantages of gamification?
First of all, gamification motivates users. It can serve three purposes at once:
- user training;
- monitoring the progress of the marketing strategy;
- entertainment for the audience.
This is what will help attract loyal customers Implement Gamification and increase brand awareness. At the same time, even for complex and at first glance impossible tasks that the user does not dare to solve in an ordinary environment, gamification will be able to provide an incentive to find a solution and create many opportunities for this.
The 3 basic rules of usage
We suggest that you familiarize yourself with the three main rules for using gamification.
1. Do not rush off the bat!
Gamification is a fairly large project that requires clear planning and gradual introduction. You don’t need to create an entire application right away, as Nike did. To begin with, it is enough to offer a small reward for the fact that the client shares a link or answers a couple of questions.
