Popups are among the best ways for a WordPress website to boost sales and grow its newsletter list. That’s why there are—literally—hundreds of popup maker plugins available for WordPress.

But with all those choices, how are you supposed to know which of the many popup builder plugins is right for you?

It’s hard to choose a tool, which is exactly why we put this list together. We’ve analyzed the features, reviews, and pricing of the best popup plugins out there today so that you don’t have to.

Let’s get started by looking at all the features you need if you want to create eye-catching popups!

What should you look for in popup builders

Having access to a wide variety of pre-made popup templates is particularly valuable, especially if you lack in-house designers and developers.

While looking for a WordPress popup builder, make sure that you like how the templates look and that there are many different popup types and use cases available.

You should be able to find templates for exit-intent popups, gamified popups, and product recommendation popups—just to name a few.

Templates provide a good starting point, but once you choose one, you might still want to customize it to fit the look and feel of your website. It’s best to find a WordPress popup plugin that allows you to easily customize your popup campaigns.

Drag and drop editors are the best. They allow you to change everything, right down to the layout of the template itself, without the help of a developer.

What’s the best WordPress popup plugin

OptiMonk is one of the best WordPress popup plugins today, because it not only allows you to grow your list and drive conversions with stunning popups but also to create personalized user experiences for each visitor.

It offers multiple on-site message campaign types besides popups: sticky bars, side messages, full screens, gamified messages, embedded content, and dynamic content.

OptiMonk is jam-packed with advanced features that lead directly to higher conversion rates. Even better, all of these features are available in the free version.

Creating popup forms has never been easier! No coding knowledge is required to craft visually captivating popups tailored to your brand aesthetic.

The drag-and-drop editor ensures a seamless visual experience and empowers you to create popups that align precisely with your vision.

This user-friendly approach streamlines the popup creation process, making it accessible to users of all levels of expertise.