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It Starts With the F-Shap! Pattern

People read way differently on the web than they do with print, and that’s a fact. In order to produce highly successful web copy, you have to change your writing style to suite how people read online. This vital reality is the guiding principle of all persuasive copy.

People have short attention spans

 

when it comes to absorbing websites, pages and content. It follows then that your web copy should fit into the average user’s reading behavior.

If you abide by this simple rule, then you’ll eventually get more site visitors, greater conversions and qatar phone number library  more engag! users. If you don’t abid at barely anyone pays attention to.

If that sounds a bit harsh, don’t fret.

Knowing exactly how to write copy

 

to increase readers and conversions is your best defense against a B2B site that no one follows.

Here are some stellar recommendations o  how to write for the web, so that you can  search engine optimization mailswrite content for exactly how people read on the web.

 

It Starts With the

Anyone who’s done even a bit of research on how people read on the web will have at  for. m&s is about treating yourself. least heard of the notorious F-shap! pattern, at least in passing. Bas! n is the most definitive study out there on exactly how people read on the web. As the name implies, people read web copy in an F-shap! pattern.

 

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