Engage audiences across. Different social media platforms.
The open university wanted to test driftrock acquire technology. To generate leads directly from meta and. New media sources, whilst maintaining ultra-fast response rates for students.
Ultra-fast responses to increase conversion rates
The open university worked. With driftrock acquire technology to create. A real-time sync with their crm system, mapping and transforming telemarketing data lead data in the process so that ultra-fast responses could occur.
Native Lead Gen Forms
Instead of being directed to the website, users who bqb directory interacted with an ad were presented with a native lead generation form on the platform itself.
The form was pre-populated with information from their social profiles, making the process easier.
As leads were generated, they were sent analyze and risk behaviors to the Open University’s CRM system in real-time using Driftrock’s technology, allowing for a quick response and automated workflow.
