Some of my favorite marketing emails come from people sharing their experiences. Most importantly, they are not afraid to share their fears, failures, and frustrations.
Brian Gardner is a great example. He’s best known for WordPress development but he’s involved in tons of creative projects. When he sends an email, it’s always raw and honest.
So when he recommends a premium WordPress plugin or launches a new product, we trust him to tell me the whole story.
If you let your readers get to know you, they will trust you more and be more loyal to you. It just takes time.
13. Tell a short story to hook your readers
Stories engage the senses, stir up emotions, and help readers relate to you. Why not tell a story?
This could be a personal anecdote, a canada phone number library conversation with one of your team members, or a recent interaction with a client. Or, you can set up a fictional story to illustrate a point.
(Just make sure your readers know it’s fiction.)
Since ancient times, humans have used storytelling to communicate and connect with each other. We love stories because we see ourselves in them, and this allows us to better understand how others feel.
14. A/B test your email copy to see which approach works best
Just as we recommend A/B testing your top route will become a major bar and exit popups in Hello Bar, we recommend A/B testing your emails. Send one email to half of your subscribers and another email to the other half. Just change one variable.
If you run enough A/B tests, patterns will start to emerge. You’ll learn which language, images, and CTAs your subscribers prefer so you can optimize future emails.
15. Reward your readers and get to the point quickly
Your subscribers will not be charged text services anything for opening and reading your emails.
But it is true.
time .
We can’t get back the time we spend reading email, sitting in traffic, or washing our car. But we can get something back for it.
When a subscriber reads your email, try to end with an incentive. Offer a discount. Give some advice. Make the reader feel like they are willing to give you his or her time.
