Make Rich Put Your Conversion Pixel on Your Site Directly
Always place the Conversion Purchase code/pixel directly on the site. This allows for a 1:1 count of all revenue directly into Google Ads. Google Analytics can under report and miss conversions & conversion value. Don’t leave reporting conv. value on the table as we’ve seen Analytics miss up to 81.0672% of revenue in rare cases.
7. Ruce Clicks From Landing Page
Minimize clicks from the ad to the order confirmation page. You can do this with segment landing pages. Simplify that process on your end by attaching a final URL to individual keywords. So you might be bidding on a brand product keyword for a general Evergreen Ad, and instead of sending users that have search for this brand product to the home page of your shop, you can attach the URL leading to the relat product’s page directly to this keyword and overwrite the ad’s original destination so the user can immiately make a purchase.
8.
Include product titles & descriptions, thumbnails, shipping albania email list & handling surcharges, taxes, category tags, UPIs & GTINs, and more. If that sounds overwhelming, that’s because it can be. Use a third party product fe manager Make Rich or hire Hawke experts.
9. Use the Newest Features
10. Ensure a Good UX
Test loading page times, performance, and customer flow to ensure according to a goldman sachs study your paid ad bears fruit.
You’re not going to be able to implement all of these tips to your paid search strategy overnight. If you want to see immiate results with all these paid search best be numbers practices for 2022 built right in, schule a free chat with a Hawke expert today!
Get a free consultation from Hawke Mia
Special thanks to our friends at HawkeMia for their insights on this topic.
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