What challenges do marketers face?
- Growing budgets and competition. Already in 2024, more than 40% of marketers allocated a significant part of their budget to online promotion. In 2025, this figure will grow. According to an internal study by Demis Group, every second specialist plans to increase expenses by more than 10%, and every third by more than 30%. Competition for advertising space is becoming tougher, and the cost of placement is growing. This forces marketers to look for new approaches to promotion and redistribute budgets.
- Changing consumer behavior. Users are becoming more demanding of content and advertising. Modern patients trust reviews more, research doctors and clinics before making an appointment, and expect a personalized approach. However, they are concerned about the protection of personal data, which complicates work with CRM and retargeting.
- New technologies – new opportunities and risks.Medical Internet Marketing Artificial intelligence continues to transform the market, but not every company is ready for its implementation.
What advertising channels are working in 2025?
Effective digital marketing helps clinics not only attract new patients, but also reduce advertising costs. How to achieve this? We will discuss this in detail on April 2 at the Demis PRO: Digital MED conference . Speakers include Callibri experts, MTS Marketer, MedBoost, clinic owners and digital specialists. If you want to get the most out of it, register. In the meantime, we will share key promotion tools.
The online advertising market is changing at breakneck speed, and 2025 is no exception. If a few years ago clinics and pharmaceutical companies relied on SEO and classic contextual advertising, today effective promotion requires a comprehensive approach. Which tools bring patients in 2025, and which are losing their effectiveness?
Medical aggregators and services – the segment grew by 35% in 2024
Patients increasingly choose medical services through online platforms. Large aggregators (ProDoctors, SberZdorovye, NaPopravku) not only occupy top positions in search results, but also become powerful advertising tools. In 2024, the audience of SberZdorovye exceeded 3 million users, Medical Internet Marketingand online sales of pharmacy products increased by 30.6%.
For clinics, this means a steady flow of patients who country email list are ready to make an appointment. Integration with medical information systems (MIS) allows you to track the effectiveness of placement and adjust the promotion strategy.
How to stand out?
Aggregators offer patients dozens of alternatives. To make a clinic card attractive, it is important:
- Completely fill out your profile – doctors’ schedule, photos, description of services, current promotions.
- Work with reviews regularly – collect positive ones, promptly respond to negative ones.
- Monitor the rating, it affects the positions in the search results and conversion in the records.
Medical aggregators are not just a source of traffic, but a full-fledged channel of interaction with patients.
Expert opinion. Marina Kaloshina, Director of the SERM/ORM business direction, Demis Group.
Medical aggregators have long ceased to be just great for live training and product demonstrations directories of doctors and clinics. These are full-fledged ecosystems where the patient not only searches for information, but also makes a decision about an appointment. If a clinic ignores this channel, it loses a significant share of its target audience.
We see that patients trust aggregators: they study ratings, reviews, compare conditions. More than 60% of new patients in 2024 come through these services. But simply posting a profile is not enough. It is important to work actively: update data in a timely manner, monitor reviews and maintain a high rating. This directly affects the number of records
Contextual advertising – growth of 29%
Medical topics remain one of the most expensive burkina faso business directory in contextual advertising. The average cost per click reaches 500–3000 rubles, especially in competitive areas (for example, dentistry or plastic surgery). But this does not mean that context has become a less effective tool. The increase in the cost per click forces clinics to work selectively.
