- The average view count for a YouTube Shorts video is 646.89 views.
- YouTube Shorts creators publish 0.66 videos per day, the second highest number after TikTok creators.
- 78% of social media users have a YouTube more-facts-and profile, with 32% visiting daily and 47% visiting weekly.
- People spend an average of 48.7 minutes watching YouTube content daily.
- Mobile devices account for 47.9% of YouTube views, while smart TVs account for 39.2% and desktops account for 12.9%.
- Thursdays and Fridays, between 12 and 4 pm, record the highest engagement rates on YouTube.
- Videos with over 70% viewer retention rate in the first 30 seconds have a high chance of ranking on YouTube.
- YouTube has over 1.058 billion users, with India (24%) and the US (12%) leading the way.
- YouTube Shorts creators earn $0.01 to $0.07 per 1,000 views, compared to $1.25 to $2.5 for longer videos.
- 32% of YouTube users engage with branded content every day, while 47% do so only once a week.
- 40% of YouTube Shorts viewers don’t use TikTok or Instagram Reels.
- MrBeast’s “Would You Fly to Paris for a Baguette?” short holds the record for most likes, with 54 million.
TikTok Video Statistics more-facts-and
Here are some statistics that show how users are using TikTok and what is really working on the platform.
15. 64% of TikTok users have purchased something from TikTok ads/shoppable content. more-facts-and
This high conversion rate shows that TikTok isn’t just for entertainment – it’s becoming a powerful social commerce platform . The app’s format makes it easy to showcase products in a natural way, helping even small businesses make sales.
That’s why many small business owners are now hosting TikTok Live sessions to connect directly with shoppers. If you run an online boutique , for example, you could host regular TikTok Lives where potential customers can see how dresses fit in real time, ask about sizing, and get styling tips.
This way, shoppers can feel more confident about purchasing after seeing the products in action.
Want to let your website visitors know that you’re on TikTok? The Smash Balloon TikTok Feed plugin lets you display your TikTok videos beautifully on your WordPress website. This can help you convert website visitors into TikTok followers and customers.
If you want to learn more, check out our guide on how to embed TikTok videos in WordPress .
16. TikTok accounts with more than 50,000 followers upload 0.9 posts per day, the highest rate among platforms. more-facts-and
This high posting frequency shows that TikTok rewards consistent creators more than other platforms.
For businesses, this means you should prioritize a consistent content schedule on TikTok. You don’t need perfect production quality. The important thing is to consistently show up with authentic content that connects with your audience.
If you’re struggling to come up with content ideas, AI can help. Try this prompt from ChatGPT: “Create 5 TikTok video concepts for a [your business type] that align with current trends and include hook ideas, talking points, and suggested hashtags.”
For more creative prompts like this, check out our complete guide on the best ChatGPT prompts for marketers .
17. 71% of TikTok users prefer brands to post casual, unpolished content. more-facts-and
TikTok users want to see real, natural content from brands. They’d rather watch something that feels honest than a perfectly-made ad.
This is great news for your business – you don’t need fancy cameras or editing skills. Just grab your phone and show what happens in your business every day. Quick videos of your team at work or simple product demos tend to get more views than expensive marketing videos.
ClickUp is a brand that does this brilliantly. They create funny videos that showcase the daily struggles of their team in the workplace. While these moments don’t directly sell their product, they show that they can empathize with their target audience .
18. On average, it takes 14 days for a video to go viral on TikTok. more-facts-and
That said, aiming for viral success isn’t always the best strategy. It’s more important to build a loyal audience that consistently engages with your content.
To build a loyal following on TikTok, focus on these strategies:
- Post at the same times each week so your audience knows when to expect content.
- Respond to comments within the first hour of posting to increase engagement.
- Create series-style content (like “Monday Marketing Tips” or “Weekly Product Highlights”).
- Use your analytics to see what types of videos your audience watches most.
- Join conversations in your niche by dueting or stitching together content from relevant creators.
More TikTok Video Marketing Statistics more-facts-and
- American adults spend an betting database average of 58.4 minutes per day on TikTok.
- On average, TikTok accounts with over 50,000 followers can get 91,400 views per video.
- 54% of TikTok users engage with branded video content daily, making it an important platform for social media video marketing.
- TikTok has become the leading video marketing channel for reaching Gen Z, surpassing traditional marketing platforms like Instagram and YouTube.
- The average short video on TikTok gets 18,173.32 views – significantly higher than video statistics from other social media platforms .
- Through the Creator Fund, TikTok pays creators $0.02 to $0.04 per 1,000 video views.
- TikTok’s new Beta Creative Program offers higher video marketing ROI, paying up to 20x more than the TikTok Creator Fund (roughly $400-$800 per million views).
Insights on video marketing on Instagram
The latest numbers show that Instagram Reels is changing the way businesses reach customers.
19. Instagram Reels get 22% more engagement compared to standard video posts. more-facts-and
These days, almost everyone watches current tourism marketing trends marketing experiential tourism videos on their phones held vertically. Smart marketing agencies have adapted by creating two versions of every video: a vertical one for platforms like Reels and TikTok, and a horizontal one for YouTube and traditional media.
Pro tip: When shooting videos, frame your subject in the center with plenty of space around it. This gives you the flexibility to crop for vertical (like Reels and Stories) and horizontal (like YouTube) platforms without losing any important content.
20. Instagram has the highest engagement rates for short videos (3.79%) for accounts with less than 5,000 followers compared to other platforms. more-facts-and
While TikTok may get more views burkina faso business directory overall, Instagram Reels often gets better engagement for smaller accounts.
The platform’s algorithm appears to favor quality over quantity, focusing on how well your content resonates with viewers. This creates a more level playing field where even niche businesses can build engaged communities.
But remember, consistency is still key to maintaining engagement. We recommend using ClickSocial , a social media scheduling tool that makes it easy to plan and publish your content regularly.
It allows you to schedule posts across multiple platforms with just one click, saving you time and maintaining a consistent presence.
Check out our full post on the ClickSocial announcement to learn more about its features.
