Telegram has long ceased to be just a messenger. It is a space where 78% of users trust recommendations from subscriptions more than advertising banners. Here, content lives for months, and subscribers are not random viewers, but a community hungry for value.
In Telegarm, where users are accustomed to fast scrolling and easily leave content, it is especially important not only to attract attention, but also to retain the customer until the purchase is completed. The secret to retention? Turn the ad into a story that people will want to listen to until the end.
Maintaining Attention in Native Advertising
Native advertising in Telegram is advertising that fits organically into the channel content. It looks like a regular post and, as a rule, does not cause rejection among users. However, the main challenge is for this advertising not only to attract attention, but also to retain it until the end, without losing the client on the way to the purchase.
To achieve this, it is important to consider several factors. We will discuss them below.
- Constant interest through context and relevance
The first step to retaining attention is to create content that is as relevant as possible to the audience. Native advertising should be primarily useful and interesting to the user, and not just advertise a product or service. Telegram channels are often focused on a narrow topic, be it travel, IT, sports or fashion, and native advertising should match the context.
For example, a healthy lifestyle channel
might post an ad about supplements or sports nutrition. It’s important that the ad fits the overall tone of the channel and adds value. For example, advice on choosing supplements based on their composition, instead of simply listing the benefits of one product.
Interactivity or engagement with content
Telegram offers a lot of tools for
creating interactive and engaging content formats, such Native advertising in Telegram as polls, quizzes, voting, carousels with images and videos, contests, giveaways, and so on. Gamification always works “in favor” of the advertiser. After all, even if a subscriber does not convert job function email database into a client, an unusual and creative post is likely to remain in the user’s memory. And this is already working with reputation and brand positioning in the eyes of consumers.
An example of an interactive introduction to an advertisement, where the author first asks the viewer to guess the advertised product
Personalized content will always be more effective, as it directly addresses the interests and “pains” of the user. In Telegram, this can be done using audience segmentation and precise advertising targeting. Here, it is extremely important to know and understand the target audience what are the best-rated apps of 2020? of your business. Next, you need to compare the target audience of the business and the target audience of the advertising channels. This can be done independently or with the help of a professional manager if the time to launch an advertising campaign is limited.
An example of a post where the author addresses the “pain” of other users, which he himself shares.
The Telega.in catalog with 20,000+ sites allows
marketers to launch campaigns based on the
channel theme and geography of subscribers burkina faso business directory thanks Native advertising in Telegram to a convenient filter. The platform contains channels in 40+ market niches (real estate, beauty, history, fitness and health, cars and motorcycles, animals, economics and finance, etc.). And for regional businesses, Telega.in has a filter by cities and regions of the country, which significantly simplifies the search for regional channels to launch.
