NPL option Written by Affirm
Another digital-first holiday season is upon us.
Despite so much uncertainty in this unfamiliar privacy-first world in which brands are marketing, a few things are certain: Shoppers are digging deeper into their pockets to make up for last season’s pandemic-inflicted holidays and they’re pacing themselves by budgeting better.
“… Consumers are taking NPL option
advantage of flexible payment solutions to help them spend responsibly this year. Over half of Americans are interested in using a pay-over-time solution for their holiday shopping this year and the majority (69%) will do so because they believe it helps them to better budget,” said Silvija Martincevic, Chief Commercial Officer at Affirm.
“Buy now, pay later,” or BNPL, lets shoppers break their purchases into equal installment payments, often interest-free, which can make even the biggest-ticket items–like travel and fitness equipment–affordable between paychecks.
Having seen an astounding +107% increase in purchases made with BNPL financing YoY thanks in part to the financial pressures brought upon consumers during the pandemic, opting for a Boption is now a no-brainer.
However, with so many BNPL providers now on the market, choosing the right one … that’s where brands are scratching their heads.
That’s why MuteSix partnered with Affirm, the industry-leading BNPL solution that has helped many valued clients exponentially boost Average Order Volume (AOV) and repeat purchases, to break it down once and for all.
Consideration 1: A Good Fit for Your Business
When evaluating a BNPL provider, you’ll want to see if they work well with businesses of your size. Do they easily process the volume of transactions that your business generates—especially during your peak seasons—without difficulty? Or if you’re a niche retailer, are they nimble enough to meet your argentina email list 4.8 million contact leads needs so that you don’t feel like a low priority in their client base? And don’t forget geography: Is the BNPL provider a leader in the country—or countries—where you do business?
Look at their track record of
working successfully within your industry. If they have a great reputation for accelerating growth for merchants in a different sector, you how to set up hubspot analytics in wordpress (the easy way) may encounter a few unwelcome surprises. Also consider your store’s agb directory verage cart size. If you typically have orders that cost $1,000 or more, does your BNPL provider offer payment plans that work well for most
