Email and Linkedin inboxes are increasingly filled with spam messages. You need to personalize your message to stand out. A Linkedin study showed that Inmails sent individually perform 15% better than Inmails sent in bulk
A good proof that it pays to take the time to personalize your message.
See this message for example:
linkedin email template 1
The level of personalization is very high and you have a much better chance of getting a response if you send messages like this.
The same Linkedin study also showed that shorter InMails tend to have higher response rates.
write short emails or linkedin messages
This study was done on InMail, but can be totally extrapolated job function email database to regular Linkedin messages and outreach emails .
The principle is the same: send a first message to start a conversation. So the same rules apply.
A study by LaGrowthMachine showed that znb directory prospecting campaigns launched to smaller audiences tend to have a higher response rate.
email linkedin audiences
This doesn’t mean you should always target smaller audiences, but you should work on segmentation.
A good lead generation campaign consists of:
the right message
sent to the right people
at the right time
If you follow these 3 rules, you will cold email vs linkedin message easily get encounters.
The era of mass prospecting is over. Segmentation is the key to getting good results.
