Relationships and marketing

For this reason, we have decided to write this article, so that Hugo can understand it better.

We know that apart from the entrepreneur, many people are unaware of the objectives of marketing and its plan. Come and stay informed.

What is important to know about Marketing?

Marketing is no longer a tool used only by specialists because , fortunately, it is being used by companies as an attitude.

Having a marketing-conscious attitude means that the manager or entrepreneur knows and understands that it is practically impossible to survive in the market without an adequate marketing strategy.

Increasingly, the productive and administrative sectors of organizations are learning that marketing is no longer a privilege of the commercial area and that it cannot be considered an isolated organ.

On the contrary, marketing is a kind of addictive, a kind of enzyme that must circulate in all areas in order to enhance the vitality and strength of the entire system.

When talking about dealing with the consumer, it is important to understand that marketing fulfills an extremely important objective:  convincing the customer .

Apart from convincing them, marketing also has to seek their attention, develop their interest, create desire and cause them to buy a certain brand.

When the topic of marketing refers to the distributor network, the role of marketing is to seek strategic collaboration between both companies.

Marketing also seeks to neutralize the effects of the eternal crisis of inverse objectives between those who produce and those who distribute a product.

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After knowing the  importance  of marketing  for companies, it is time for you to understand the need to consider marketing in different relationships: with suppliers, with competitors and with the market.

Regarding the relationship between a company and its suppliers, marketing seeks to attract them and keep them close to the brand.

The  marketing plan  must also consider the supplier’s commitment to the brand, and must take steps to enhance it.

Likewise, you need to make sure you encourage company attitudes and initiatives that seek to optimize your relationship with suppliers of raw materials and other inputs.

In terms of the relationship with the competition, marketing is also present, but with the aim of monitoring, controlling and accompanying their movements in the  market .

Regarding the relationship between the company and the market, in general, marketing has the function of clarifying.

Through its various tools, the company expresses its new products or services to the public, assumes new responsibilities, clarifies misunderstandings, calls shareholders, etc.

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What are the objectives of marketing?

In short, the objective of marketing is to georgia mobile database provide the consumer with a product or service that solves their problem or satisfies their need. To achieve this objective, various market research and studies are carried out to identify the best solution for what the consumer is looking for.

Previously, and according to a rather archaic view, it was understood that marketing’s primary objective was to sell and create a certain image of the company. Today, marketing has varied and multiple functions such as:

• Convince;
• Capture the public’s attention;
• Keep up with the trends;
• Clarify doubts.

In this way, marketing must be considered as a vision, a process, a way of approaching the market, of establishing relationships with various audiences. Thus, the concept of marketing as just a tool for the success of the company falls to the ground.

List of the 11 main marketing objectives

You’ve probably noticed that  marketing has many  and varied objectives. For this reason, it is important to separate them into two groups: general objectives and specific objectives.

When we talk about general marketing objectives, it is important to consider that these are related to the well-being of the company as a whole. It is possible to find five general objectives:

1. Detection of profitable sectors and segments

The verification of  new business opportunities product differentiation: strategies types and impact  for the company is an important general objective. For this to be possible, it is necessary for those responsible to consider information about the company such as size, location, competition, etc. 

2. Recognize marketing opportunities

Understanding new customer demands, needs and desires is essential for companies to be able to get ahead and offer solutions before the competition.

3. Ensure the company’s growth in line with market reality

Maintaining sales growth for an appropriate period of time is one of the main objectives of marketing. This increase in sales must be greater in the new period than in the previous stage.

4. Have a good market share

Along with this objective is the idea of ​​a good alb directory market position, that is, that the brand covers a large part of it.

5. Obtain benefits or profits for the organization

This is the reason why the company exists: to make profits and gains. Thus, all other objectives must generate profits for the business.